Preparing Your Association for the Future
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Presentation made to the Florida Society of Association Executives January 2015 Power Luncheon.
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Preparing Your Association for the Future
- 1. Association Innovation - Prepare to Lead Your Association into the Future Greg Melia, CAE Chief Member & Volunteer Relations Officer @gmeliacae
- 2. Credit: kiwanja on instagram
- 3. What CHANGES in the WORLD around us may require us to ADAPT? NOT actually a Darwin quote – Actually an association journal quote!
- 4. Credit: Ouke Arts on Slideshare: 10 Disruptive Business Models
- 5. Credit THINK on Slideshare: 5 principles shaping mobility in Financial Services
- 8. We may be moving to a world of networks well led, as opposed to organizations well managed. Jim Collins, May 29, 2012 Inc magazine
- 9. What to do? • Foster a culture which considers trends • Seek to understand trends & build capacity • Tap into your networks and members to get ideas and feedback • Be comfortable that not every experiment will be successful • Purposefully abandon to create space
- 10. Thank you! Email: gmelia@asaecenter.org @gmeliaCAE Let ASAE help you succeed. www.associationsnow.com (Subscribe to FREE daily e-Newsletter) Greg Melia, CAE Chief Membership & Volunteer Relations Officer ASAE: The Center for Association Leadership
Notes de l'éditeur
- Power Luncheon: Association Innovation - Prepare to Lead Your Association into the Future Networking: 11:15 am - 11:45 am Luncheon: 11:45 am - 1:00 pm 1 hour Speaker: Greg Melia, CAE, Chief Membership and Volunteer Relations Officer, ASAE: The Center for Association Leadership The world is changing at unprecedented rates – and while associations may be slower to adapt, significant changes over the past fifteen years portend further changes ahead. Join ASAE’s Chief Member and Volunteer Relations Officer to learn what you need to do to be prepared to lead your association. Greg works closely with Societies of Association Executives throughout the nation, as well as countless other organizations. He knows what is working, the latest trends and how to keep your association vibrant in 2015.
- Credit: kiwanja on instagram 1963 in the book “Inventing the Future” written by Dennis Gabor who was later awarded a Nobel Prize in Physics for his work in holography
- http://www.digitalsparkmarketing.com/wp-content/uploads/2012/09/CHANGE.png The earliest relevant evidence known to QI appeared in a speech delivered in 1963 by a Louisiana State University business professor named Leon C. Megginson at the convention of the Southwestern Social Science Association. The text of his address was published in the quarterly journal of the association. Megginson presented his own idiosyncratic interpretation of the central idea outlined in Darwin’s “On the Origin of Species”. Megginson did not use quotation marks, and the phrasing was somewhat repetitive. Boldface has been added to excerpts: 2 Yes, change is the basic law of nature. But the changes wrought by the passage of time affects individuals and institutions in different ways. According to Darwin’s Origin of Species, it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself. Applying this theoretical concept to us as individuals, we can state that the civilization that is able to survive is the one that is able to adapt to the changing physical, social, political, moral, and spiritual environment in which it finds itself. QI believes that over time Megginson’s remarks were streamlined and reassigned directly to Charles Darwin. This is a known mechanism for the generation of misattributions. Person A summarizes, condenses, or restates the opinion of person B. At a later time the restatement is directly ascribed to person B. Here are additional selected citations in chronological order. In 1964 Megginson published an article in the journal “Petroleum Management”, and the beginning sentences of the piece were very similar to the passage about Darwin in the 1963 speech. Megginson did not use quotation marks, but he did use the phrase “so says Charles Darwin”. The ellipsis was present in the original text: 3 It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able to adapt to and to adjust best to the changing environment in which it finds itself……so says Charles Darwin in his “Origin of Species.”
- Credit: Ouke Arts on Slideshare: 10 Disruptive Business Models Twenty to thirty years ago the majority of associations typically derived more than half of their revenues from membership dues (Association Operating Ratio Report, ASAE, 1973). New Models of Associating journal article - “value proposition:” What do our customers/members want from us, and how do they want it delivered and at what price/exchange? That conversation has echoed through the association community as the competition for members’ loyalty, time, and dollars has leaders examining their organizations’ structures, benefits, governance, programs, activities, and strategic positions in the marketplace. The association “corner on the market” was thought to be “community,” but few seemed clear about the successful application of it and how to harness the concept of community as a business model. Fast Company’s Web Site provides information on its Company of Friends. It is described as the “magazine's readers' network… a global online and offline community of self-organizing groups of forward-thinking business leaders and innovators. Members help each other improve their careers, companies, and communities.” The site goes on to describe the benefits of membership: Connect with like-minded business leaders; Participate in "intelligent networking" activities and events; Engage in stimulating discussion about leading-edge business ideas and practices; The Company of Friends certainly thinks, feels, and acts like an association. But is it really? After all, there are no dues, bylaws, articles of incorporation, or boards of directors. It is, however, what associations are about at their core: bringing individuals with similar interests together to pool knowledge, solve problems, and create opportunities. He compared Fast Company with HBR. “HBR was like a note in a bottle. Fast Company’s format was intended to stimulate a conversation that people get involved in.” Membership in the Willow Creek Community Church (WCCC) is growing and thriving. Half of the people attending WCCC on a typical weekend service are not considered members of the church. It’s the preferred way of WCCC. Members are not just names in a database — they are the core of the church. Becoming a participating member involves four stages: investigation, affirmation, confirmation, and celebration. The process involves studying the scripture, completing a questionnaire describing one’s intentions of joining the church, a personal interview, and celebrating that a new member has become a participant of WCCC. Communities connect members and nonmembers in groups of six or more with common interests or bonds. The Willow Creek Association (WCA) was founded in 1992 to link “like-minded, action-oriented churches with each other and with strategic vision, training, and resources.” So, if the model is being challenged, what are the socioeconomic, demographic, and other factors are most likely to influence membership models of the future Addressing Membership Models Understand what your members want and need. Develop benefits that solve the problems. Assess the costs to provide those benefits and get rid of anything that doesn’t provide a benefit. Put a membership model in place that both aligns with the way your audience wants to pay and makes it easy for your offering to sell.
- Digital Mobility means … Devices (including the internet of things) People (on the move, time-pressed, digital identities) Information processes (location aware, digital assistance, self-adjusting) Behavior (always on, consulting web and friends)
- http://www.siliconcloud.com/Portals/55887/images/Video%20killed%20the%20radio%20star%20and%20now%20is%20after%20your%20website.jpg http://bigideavideo.biz/7-reasons-video-fastest-growing-online-ad-format/ 1) People retain 58% more with both visual and auditory stimulation. (Forrester Research) 2) Via Google AdWords for video, video is now more searchable by search engines. In fact, a video in Google’s index is 53 times more likely to appear on first page search results. (Forrester Research) 3) Versus other media, video has more potential to be shared and go viral. 4) 65% of senior execs have visited a vendor’s website after watching a video. (Forbes) 5) 59% of senior executives prefer to watch video instead of reading text and 80% are watching more online video today than they were a year ago. (Forbes Insight) 6) People who view a web video are 64% more likely to purchase than those who don’t. (Comscore) 7) According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is info-intensive 66% of consumers will watch it multiple times. Quantity of video on the internet Quintupled since 2010 In a 2012 Keynote at CES, YouTube’s Robert Kyncl predicted tyhat video would soon be 90% of Internet traffic. While Mr. Kyncl may be slightly biased, I wouldn’t bet against him. In the next decade Web TV will be a game changer contributing to even more explosive video growth. No wonder why Social Media Examiner reported that 76% of marketers say they plan to add more video to their marketing effort. Are you?
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