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Nj Ad Club Preso 2009 Adv In Econ Downturn

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Presentation for the NJ Ad Club regarding advertising during economic downturn. How to leverage media, message and maximize budget. More importantly, what the future holds for marketers.

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Please Note: This presentation for the NJ Ad Club was originally given in a room without a projector or screen. The presentation was done “the old fashioned way” – hand written on a large white paper pad.
New Jersey Ad Club Advertising in Times of Economic Downturn Gregory Padley
Staying The Course ,[object Object],[object Object],[object Object],[object Object],[object Object]
Staying The Course ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is There a CEO or CFO in the Room? Someone who would make the final decision to “stay the course”? No. So how do we maximize what budget we do have and forge ahead?
Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message ,[object Object],[object Object],[object Object],[object Object]
Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study – De Beers ,[object Object],[object Object],[object Object],[object Object]
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Case Study - Grenada ,[object Object],[object Object],[object Object],[object Object],[object Object]
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3 Strategies ,[object Object],[object Object],[object Object]
Will This Work in the Future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of Consumers & Tech ,[object Object],[object Object],[object Object],[object Object],[object Object]
State of Consumers & Tech ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers Say…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Spending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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3 Strategies ~ Revisited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Nj Ad Club Preso 2009 Adv In Econ Downturn

  • 1. Please Note: This presentation for the NJ Ad Club was originally given in a room without a projector or screen. The presentation was done “the old fashioned way” – hand written on a large white paper pad.
  • 2. New Jersey Ad Club Advertising in Times of Economic Downturn Gregory Padley
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  • 5. Is There a CEO or CFO in the Room? Someone who would make the final decision to “stay the course”? No. So how do we maximize what budget we do have and forge ahead?
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