14. microMARKETING
Think and act small, because in the era
of microcontent and microcultures the
biggest marketing opportunities lie not
in the one big thing but in lots and lots
of small things.
15. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
16. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
24. results: a reason for a fiesta
100 micromavens
1,000s of bits of microcontent
10,000,000 earned media impressions
$0 paid media budget
60% brand name recognition
80,000 potential buyers opted-in for updates
28. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
29. from micro to MASSIVE
+
interest expression+ motivation
30.
31.
32. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things
34. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
35.
36. discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response
37. 7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things