XII Annual CEO Conference

1. BTG Pactual XII CEO Conference
São Paulo, Brazil
February 15-17, 2011

2. Disclaimer
This presentation contains statements that can represent expectations about
future events or results, These statements are based on certain suppositions
and analyses made by the company in accordance with its experience, with
the economic environment and market conditions, and expected future
developments, many of which are beyond the company’s control, Important
factors could lead to significant differences between real results and the
statements on expectations about future events or results, including the
company’s business strategy, Brazilian and international economic conditions,
technology, financial strategy, developments in the footwear industry,
conditions of the financial market, and uncertainty on the company’s future
results from operations, plans, objectives, expectations and intentions –
among other factors, In view of these aspects, the company’s results could
differ significantly from those indicated or implicit in any statements of
expectations about future events or results,
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3. Agenda
Highlights
Footwear sector
Strategy
Results
Guidance
3

4. Highlights
Grendene is one of the world´s largest producers of footwear
Production capacity: 200 million pairs/year
Average production: 500,000 pairs/day
Employees: 26,000
New products in 2010: 861
World presence: more than 90 countries
Brands with strong personality
Innovation in product, distribution and media
Listed on São Paulo´s Novo Mercado; free float 25%
Solid capital structure, strong cash flow
4

5. Footwear sector
5

6. Brazil’s Footwear Sector
Profile
8,094 producers in 2009
325,000 direct employees
Production: 814 million pairs in 2009* (816 million pairs in 2008)
World´s 3rd largest producer
Apparent consumption, Brazilian domestic market: 717 million pairs, and
3.75 pairs per capita, in 2009 (2008: 689 million pairs, 3.64 pairs per
capita/year).
Exports: In 2009: 127 million pairs, to more than 140 countries (23.7% less
than in 2008).
Sources:
IEMI/RAIS/ABICALÇADOS/SECEX
(*) 2009: estimate by IEMI (Industrial Studies and Marketing Institute) – April, 2010.
The industry itself is not much more than 150 years old – companies are
typically small and labor-intensive, with no entry or exit barriers.
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7. Footwear sector
2008
The 5 principal countries
12.000
produce 13,873 million
9.806 pairs = 82% of total
10.000
world production of
8.000 16,887 million pairs.
mm pairs
6.000
4.000 3.014
2.012
2.000 816 676 563
-
China Índia Brasil Vietnam Indonesia Others
Source: IEMI / World Shoe Review 2009 / ABICALÇADOS 7

8. The footwear sector in Brazil
Million pairs 2005 2006 2007 2008 2009*
Production 877 830 808 816 814
Imports 17 19 29 39 30
Exports 190 180 177 166 127
Apparent consumption 704 669 660 689 717
Per capita consumption 3.84 3.61 3.52 3.64 3.75
* Production estimated by IEMI – April, 2010
Source: IEMI / SECEX / ABICALÇADOS
Consumption – 2007 Total Per capita
USA 2,393 7.94
United Kindgom 451 7.42
Italy 387 6.65
Source: Satra 2008 /
France 417 6.55 Abicalçados / U.S. Census
Japan 707 5.55 Bureau
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9. Grendene vs. Brazilian footwear sector
Brazilian production Grendene
CAGR (2009/2001): 3.7% CAGR (2009/2001): 7.4%
1000 897 916 877 180 166
900 830 808 816 814 160 146 146
145
800 130 132
140
116 121
mm pairs / year
700 610 642
mm pairs / year
120
600 94
500 100
400 80
300 60
200 40
100 20
0 0
2009*
2001
2002
2003
2004
2005
2006
2007
2008
2001
2002
2003
2004
2005
2006
2007
2008
2009
Source: IEMI / Abicalçados Grendene has grown faster than the Brazilian
* Production estimated by IEMI April, 2010 footwear industry.
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10. Exports: Grendene vs. Brazil
Brazilian exports Grendene
CAGR (2001-09): (3.7%) CAGR (2001-09): 15.7%
Var. (9M10/9M09): 16.4% Var. (9M10/9M09): 28.5%
250 60
212
190180 48 48
200 171 189 177 50
164 166 40 41
mm pairs / year
mm pairs / year
40
150 126 32 32
109 30 27 29 28
94
100
20 15 16
50 10
0 0
2001
2002
2003
2004
2005
2006
2007
2008
2009
9M09
9M10
2001
2002
2003
2004
2005
2006
2007
2008
2009
9M09
9M10
Grendene exports were 37.2% of total Brazilian
Source: DECEX / MDIC / ABICALÇADOS
footwear exports in 9M10. (33.7% in 9M09)
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11. Strategy
11

12. Strategy: Break paradigms
Less labor-intensive
More capital-intensive
Higher entry barriers
Highly marketing-
Melissa + Gaetano Pesce intensive
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13. Our expertise of 40 years, producing
innovative footwear and generating desired
brands, shows the success of our vision of
the market, our strategy and our business
model – and our capacity to create value for
stockholders.
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14. Value proposition
Brands
Products Marketing Management
 Constant creation  Aggresive marketing  Scale gains, scope
of products  Licenses with gains
 Innovative design
celebrities  Profitability
 Segmentation  Continuous
 Manufacturing  Investment in media improvement
technology / events  Financial solidity
 Few products in  Strong relationship  Sustainable
large scale with trade growth
Value for stakeholders 1414

15. Results
(in IFRS)
15

16. Main financial and economic indicators
R$ million 9M09 9M10 Change %
9M10-9M09
Net sales revenue 975.4 1,116.4 14.5%
Net income 187.2 189.7 1.4%
Margins % 9M09 9M10 Change b.p.
Gross 38.5% 37.7% (0.8 bp)
EBIT 10.0% 10.2% 0.2 bp
EBITDA 12.0% 12.1% 0.1 bp
Net 19.2% 17.0% (2.2 bp)
Share 9M09 9M10
Profit per share R$ R$0.62 R$0.63
Share price (30/09/10) R$ R$8.35 R$8.59
Book value per share R$ R$4.66 R$5.28
Market cap R$ R$2,511,012,000.00 R$2,583,184,800.00
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17. Gross sales revenue (IFRS)
(R$ million)
Gross sales revenue Gross sales revenue – Gross sales revenue –
CAGR (2006-09): 9.8% domestic exports
CAGR (2006-09): 7.8% CAGR (2006-09): 20.2%
1.819 1.464 356 355
1.576 1.266
1.515 1.220
1.170
1.374 1.394 1.125
269
1.219 973 249 245
1.076 867 209
205
9M08
9M09
9M10
2006
2007
2008
2009
9M08
9M09
9M10
9M08
9M09
9M10
2006
2007
2008
2009
2006
2007
2008
2009
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18. Market (%)
Gross sales revenue
9M08 9M09 9M10
19,4% 20,1% 19,3%
80,6% 79,9% 80,7%
Domestic market Exports Domestic market Exports Domestic market Exports
Sales volume
9M08 9M09 9M10
33,3% 33,8%
29,2%
70,8%
66,7% 66,2%
Domestic market Exports Domestic market Exports Domestic market Exports
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19. Results (IFRS)
(R$ million)
Gross profit / Gross margin EBIT / EBIT margin
CAGR (2006-09): 4.3% CAGR (2006-09): (4.8%)
566
519 175 173
499 506 161
151
421
375
336 114
94 97
39,8% 38,5%
37,7%
45,1%
42,2% 41,5%
38,9%
11,2%
10,0% 10,2%
15,8%
14,5%
12,9%
10,4%
9M08
9M09
9M10
2006
2007
2008
2009
9M08
9M09
9M10
2006
2007
2008
2009
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20. Results (IFRS)
(R$ million)
EBITDA / EBITDA margin Net income / Net margin
CAGR (2006-09): (4.7%) CAGR (2006-09): 1.9%
272
257 261
205 201 239
187
177
187 190
135 157
113 117
18,6% 19,2%
23,3% 17,0%
21,7%
13,4%
12,0% 12,1% 19,2% 18,7%
18,5%
16,7%
15,0%
12,2%
9M08
9M09
9M10
9M08
9M09
9M10
2006
2007
2008
2009
2006
2007
2008
2009
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21. Production
(Million pairs)
Sales volume Sales volume – Sales volume –
CAGR (2006-09): 7.9% domestic exports
CAGR (2006-09): 5.3% CAGR (2006-09): 15.3%
166
117
146 146 48 48
132 106
100 99
120 40 41
104 108 80 35
76 32 32
69
9M08
9M09
9M10
9M08
9M09
9M10
2006
2007
2008
2009
9M08
9M09
9M10
2006
2007
2008
2009
2006
2007
2008
2009
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22. Shareholder´s equity and return on equity
1500 28,1% 33%
24,9%
20,3% 20,7%
R$ million
1000 22%
%
1.318 1.465
1.047 1.180
500 11%
0 0%
2006 2007 2008 2009
Shareholder´s equity (R$ million) Return on equity (%)
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23. Operational result (IFRS)
(R$ ‘000)
9M09 %V 9M10 %V %H Marginal %V
Domestic market 973,327 99.8% 1,125,162 100.8% 15.6% 151,835 107.7%
Exports 245,400 25.2% 268,840 24.1% 9.6% 23,440 16.6%
Gross sales revenue 1,218,727 124.9% 1,394,002 124.9% 14.4% 175,275 124.3%
Sales deduction (243,304) (24.9%) (277,623) (24.9%) 14.1% (34,319) (24.3%)
Net sales revenue 975,423 100.0% 1,116,379 100.0% 14.5% 140,956 100.0%
Cost of sales (600,161) (61.5%) (695,609) (62.3%) 15.9% (95,448) (67.7%)
Gross profit 375,262 38.5% 420,770 37.7% 12.1% 45,508 32.3%
Operating income (expenses)
Selling expenses (238,482) (24.4%) (262,355) (23.5%) 10.0% (23,873) (16.9%)
General and administrative expenses (38,778) (4.0%) (42,216) (3.8%) 8.9% (3,438) (2.4%)
Management fees (842) (0.1%) (1,978) (0.2%) 134.9% (1,136) (0.8%)
EBIT 97,160 10.0% 114,221 10.2% 17.6% 17,061 12.1%
Other operating income 2,222 0.2% 2,639 0.2% 18.8% 417 0.3%
Other operating expenses (2,278) (0.2%) (5,311) (0.5%) 133.1% (3,033) (2.2%)
Operating result before financial
97,104 10.0% 111,549 10.0% 14.9% 14,445 10.2%
revenue (expenses)
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24. Net cash, debt and cash and cash
equivalents
996
939 927 859
860 845
794
793 815
733 758 733 756
664
R$ mm
(104) (52) (45)
(131)
(206) (238) (194)
03/31/09 06/30/09 09/30/09 12/31/09 03/31/10 06/30/10 09/30/10
Net cash Debt Cash and cash equivalents
Strong cash flow
24

25. Dividends
R$ 1,00 46,0% 45,5% 50,0%
40,4% 40,3%
R$ 0,75 37,5%
R$ 0,87 R$ 0,91
R$ 0,80
R$ 0,50 25,0%
R$ 0,63
R$ 0,3991 R$ 0,3633 R$ 0,3667
R$ 0,25 12,5%
4,9% 6,7% 5,8% R$ 0,2548
4,1%
R$ 0,00 0,0%
2007 2008 2009 2010
Dividend per share (R$) Profit per share (R$)
Dividend yield (%) Payout (%)
Dividend yield: profit per share divided by the average share price during the year. 25

26. Low need for Capex
40
35
35
30
24 24 24
25
R$ mm
20
20
15
10
5
0
2007 2008 2009 9M09 9M10
26

27. Outlook
• Galeria Melissa (the brand´s concept store): In
the next 2 years Grendene will open Galeria
Melissa in New York, Paris e Tokyo.
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28. Guidance
Targets for 2009 - 2013
Gross revenue – CAGR: 8% - 12% over the next 5
years.
Net profit – CAGR: 12% - 15% over the next 5
years.
Advertising expenses: average: 8% - 10% of net
revenue over this period.
We believe that in this period we may have some years with greater growth than these
rates, as was the case in 2009, and others with lower growth, but we intend, on average,
to achieve this target.
To do so we will seek to grow more intensely in the external market, expecting that the
exchange rate between the Real and the US dollar will vary in accordance with the
difference between inflation in Brazil and USA – having as a reference basis the average
R$/US$ exchange rate in the first quarter of 2009, which was R$ 2.31. We emphasize that
this expectation for the variation in the exchange rate is for the long term (a period
between 5 and 10 years), and not for the next quarter.”
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29. Thank you!
Francisco Schmitt
Investor relations officer
schmitt@grendene.com.br
(5554) 2109.9022
Further information:
Internet: http://ri.grendene.com.br
Email: dri@grendene.com.br
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