Your digital footprint online can help or hurt your business, so it's important to identify your target audience and post regularly on social media platforms like Facebook, Twitter, and Instagram where most users log in daily, but avoid spamming. Always maintain a professional online presence that leads potential customers to your business website, while also keeping your website updated and engaging.

1. THE DIGITAL FOOTPRINT
How to Help – and Not Hurt – Your Business Online

2. Let’s start with the basics.

4. But your footprint isn’t something to fear!
It’s a tool!

5. • 87% of people use social media to discuss products
• And by 2017 there may be four billion internet users in the world.
Ie. Your web presence is kind
of a big deal.

6. Social Media
MarketingTraditional PR
Electronic
Advertising Print Advertising

7. Listening yet?
Here’s what you do.

8. First, identify your audience.

10. Then, POST POST POST!
…but don’t spam. No one likes spam.

11. In case you were wondering…
• 75% of Facebook and Twitter users log in daily
• 70% of Instagram users log in daily

13. Always be mindful, appropriate, and
professional in your online ventures.

14. (Be intelligent, too.)

15. Your social media presence will lead people to
your business and your website.

16. So don’t be so busy on social media that you
neglect your own site!

17. Questions?

18. PS – Follow me! ;)
@kickify
@kissmygumbo
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