Learn how to make the transition from the WFU Alumni Jobs Listserv to LinkedIn by creating a LinkedIn profile, networking within groups, and searching for posted jobs. Copy & paste this link into your web browser to watch the webinar recording: https://wfu.webex.com/wfu/lsr.php?AT=pb&SP=EC&rID=7285432&rKey=3925cdff8ccb60f7

1. Listserv to LinkedIn
June 27, 2012
Gretchen Edwards
Assistant Director of Digital Engagement
Kellyn Springer
Young Alumni Programs Coordinator

2. Welcome
• Thank you for being here today!
• A little housekeeping:
• We are recording today’s webinar
• The slides and recording will be posted online
for viewing afterward

3. Your facilitators
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools as
the alumni office’s assistant director of digital engagement. She
began her work at Wake Forest sponsored by Cisco, where she
liaised between the company and the institution to foster the
adoption and assess the effectiveness of collaborative
technologies within the University community. She graduated
from Wake Forest in 2010 with a BA in History, and minors in
Journalism and Global Trade & Commerce.
Kellyn Springer recruits and supports young alumni volunteers
as the alumni office’s young alumni programs coordinator. She
develops and manages targeted programming that provides
professional development, service, and networking
opportunities for alumni. Prior to this role, she served as the
Wake Forest Fellow in the Alumni Office. Kellyn graduated from
Wake Forest in 2010 with a BS in Political Science.

4. How to ask questions
Chat box
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5. Reasons for the Transition
Why is LinkedIn a better alternative to the Listserv?
1. Networking potential
• Over 70% of jobs are found through
connections
• Access to over 20,000 Wake Foresters
2. The same services….and more
• E-mail digests, posting jobs, searching
tools, finding contacts
3. The changing landscape of social media,
networking, and hiring

6. Learning objective
After attending this session, you will
know how to make the transition from
the Listserv to LinkedIn.

7. First, register for LinkedIn!

8. Skills you will learn
To learn how to make the transition from the Listserv to
LinkedIn, you need to know:
1. How to improve your profile
2. How to make the best impression on LinkedIn
3. How to use groups
4. How to search for and apply to jobs

9. 1. How to improve your profile
1. To improve your profile you need to know:
A. How to write a good summary
B. How to clearly describe your skills
C. How to fill out each section with polished content

10. 1. How to improve your profile
1. To improve your profile you need to know:
A. How to write a good summary
i. Clearly describe your top 3 – 5 skills

11. 1. How to improve your profile
1. To improve your profile you need to know:
A. How to write a good summary
ii. Add specialties to your summary

12. 1. How to improve your profile
1. To improve your profile you need to know:
B. How to clearly describe your skills
i. Keep sentences concise and powerful; about 15
– 20 words long. Use bullet points.

13. 1. How to improve your profile
1. To improve your profile you need to know:
B. How to clearly describe your skills
ii. Take advantage of the “skills section” to
highlight your key skills
You are limited to
50 skills – this does
not mean you need
to list 50.

14. 1. How to improve your profile
1. To improve your profile you need to know:
C. How to fill out each section with polished content
i. Explain and add details about your current roles,
achievements, leadership and projects. Use active
verbs and specific information whenever possible.

15. 1. How to improve your profile
1. To improve your profile you need to know:
C. How to fill out each section with polished content
iv. Arrange sections in order of importance to you

16. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
A. How to make your profile aesthetically pleasing
B. How to reach out professionally to potential contacts

17. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
A. How to make your profile aesthetically pleasing
i. Customize your public URL to your real name
This will be displayed
on your profile…

18. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
A. How to make your profile aesthetically pleasing
ii. Customize your public URL to your real name
…and makes it easy
for others to find
you; you could
even list this link on
a business card

19. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
B. How to reach out professionally to potential contacts
i. Send a short, professional message
• Keep introduction short – your information
is on your profile!
• Explain how you found their name
• Express why you are interested in
connecting
• Do not ask for a job

20. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
B. How to reach out professionally to potential contacts
ii. Consider asking for an introduction request

21. 2. How to make the best impression
on LinkedIn
2. To make the best impression on LinkedIn you need to know:
B. How to reach out professionally to potential contacts
ii. Consider asking for an introduction request

22. 3. How to use groups
3. To use groups you need to know:
A. How to join appropriate groups
B. How to search within a group to find potential
connections
C. How to connect with those in the group
D. How to connect with fellow Wake Foresters!

23. 3. How to use groups
3. To use groups you need to know:
A. How to join appropriate groups
i. Find professional or industry-related
associations

24. 3. How to use groups
3. To use groups you need to know:
B. How to search within a group to find potential
connections
i. Use advanced search

25. 3. How to use groups
3. To use groups you need to know:
C. How to connect with those in the group
i. You are able to send messages to group
members even if you are not connected to them

26. 3. How to use groups
3. To use groups you need to know:
D. How to connect with fellow Wake Foresters!
i. Join some of the many groups available

27. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
A. Where jobs will be posted
B. How to narrow your job search
C. How to create an e-mail digest
D. How to navigate a job listing
E. How to build rapport within a company

28. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
A. Where Jobs will be posted
Jobs that are
posted on LinkedIn
by a company with
WFU connections
are in the “Jobs”
tab of the Wake
Forest Alumni
group.

29. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
A. Where Jobs will be posted
Jobs that are not
posted on LinkedIn
by a company with
WFU connections
are in “Job
Discussions”
within the Wake
Forest Alumni
group.

30. 4. How to search for and apply to jobs
4.To search for and apply to jobs you need to know:
B. How to narrow your job search
i. Narrow your job search by using the toolbar in
the left margin
Note: Search can only be
used for jobs posted on
the jobs tab, not job
discussions

31. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
B. How to narrow your job search
ii. Create a jobs news feed
1. Click on this…
2. and create your filter!

32. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
C. How to create an email digest

33. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
D. How to navigate the job listing
Note: A job
discussion
may direct
you to an
external
site to
apply.

34. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
E. How to build rapport within the company
i. Follow the Company
ii. Follow WFU:
linkedin.com/company/wake-forest-university

35. 4. How to search for and apply to jobs
4. To search for and apply to jobs you need to know:
E. How to build rapport within the company
ii. Find a connection on the company page or on the
job description. Then send a message.

36. Review
We’ve discussed:
1. How to improve your profile
2. How to make the best impression on LinkedIn
3. How to use groups
4. How to search for and apply to jobs
You’re ready to make the transition
from the Listserv to LinkedIn!

37. Please chat in your questions
Chat box
Type here

38. Contact
We look forward to hearing from you!
on LinkedIn on LinkedIn