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Texts, Tweets and More: An
Introduction to Social Media
     Facebook, LinkedIn, Twitter,
       Google+ and Pinterest




             April 16th, 2012
The Workshop Plan


Presentation
and Discussion
• An overview of various social
  media tools
• Some discussion of how social
  media works.
• How we use Social Media at
  Wake Forest.
• Clicker questions.
• Q and A at the end or anytime
  you have a question!
Best Barbecue?



1. Old Time Barbecue
2. Smithfield’s
3. The Pit
4. Other


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What is Social Media?



The term Social
Media refers to the
use of web-based
and mobile
technologies to turn
communication into
an interactive
dialogue.
How Many People Are On Facebook?



1. 600 million
2. 850 million
3. 1 billion
4. 1.5 billion


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                                        m




                                                   1




                                                            5
                           0




                                        0




                                                            1.
                          60




                                      85
Facebook Profiles
Facebook Pages @WFU
Facebook Pages for Businesses
Do You Use LinkedIn?



1. Yes
2. No




             0%      0%
         es




                      o
                      N
         Y
LinkedIn @ Wake Forest
LinkedIn @ Wake Forest
LinkedIn and Alumni
Do You Use Twitter?



1. Yes
2. No




             0%         0%
         es




                         o
                        N
         Y
How Many Active Users are on
                                     Twitter?



1. 140 million
2. 210 million
3. 400 million




                              0%        0%          0%
                              n




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                                                m
                       0




                                    0




                                                0
                      14




                                   21




                                               40
Twitter
Features of Twitter
Twitter @ WFU
Twitter and Local Businesses
Do You Use Google+?



1. Yes
2. No




             0%      0%
         es




                      o
                     N
         Y
Google+
Google+ @ WFU
Pinterest
Pinterest @ WFU
Pinterest @ WFU
Social Media and WFU Alumni



•   Vision
•   Ways you can engage with us:
•   Facebook: facebook.com/wfualumni
•   Twitter: @wfualumni
•   Flickr: www.flickr.com/photos/wfualumni
•   We want to hear from you!
•   Email: edwardee@wfu.edu
Social Media Resources



• Mashable
  (http://mashable.com)
• TNW Social Media
  (http://thenextweb.com/socialmedia/)
• TechCrunch
  (http://techcrunch.com)
Raleigh Club Social Media


• Digital Deacs: Darcy
  Delph (‘09) and Caroline
  Sutton(‘09)
• Facebook: https://www.
  facebook.com/groups/
  43831902018/
• Twitter: @WFUinRDU
Questions?

Contact Information:

Gretchen Edwards
Assistant Director of Digital Engagement, Alumni Services
PO Box 7227
Wake Forest University
Winston-Salem NC 27109
336.758.4607 /edwardee@wfu.edu / @gretchEdwards

Hubert David Womack
Librarian, Instruction and Outreach
Z. Smith Reynolds Library
PO Box 7777
Wake Forest University
Winston-Salem, NC 27109
336.758.4314 / 336.758.5605 (fax) / womack@wfu.edu

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Texts, Tweets and More: An Introduction to Social Media

Notes de l'éditeur

  1. Hu
  2. Hu
  3. GretchenAndreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“Social media are media for social interaction, as a superset beyond social communication. Kietzmannet al. (2011) argue that “social media introduce substantial and pervasive changes to communication between organizations, communities, and individuals, enabled by ubiquitously accessible and scalable communication techniques. -http://en.wikipedia.org/wiki/Social_media
  4. Gretchen
  5. GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  6. GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  7. GretchenMore than 750 million active users.50% of their active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.About 70% of Facebook users are outside the United States.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.Estimated Revenues of $2 billion in 2010.-https://www.facebook.com/press/info.php?statistics
  8. Hu
  9. Hu
  10. Hu
  11. Hu
  12. Gretchen
  13. Gretchen340 million tweets sent DAILY
  14. Gretchen
  15. Gretchen
  16. Gretchen
  17. Gretchen
  18. Hu
  19. Hu
  20. Hu
  21. Gretchen Edwards
  22. Gretchen Edwards
  23. Gretchen Edwards
  24. Gretchen Edwards
  25. Gretchen Edwards
  26. Gretchen Edwards
  27. Hu Womack and Gretchen Edwards