4. Free tools such as Piktochart, infogr.am and visual.ly are
excellent if:
You are limited on time
You need a template for guidance
Need inspiration
5. 2. Set Objectives
What do I want to achieve?
How am I going to achieve my goal(s)?
Do I have the necessary resources? E.g. time / images
6. 3. The Power of a Headline
Interesting
Descriptive (sub-
heading)
Clear opportunity
for reader to Learn
Doesn’t use
interesting words
No clear sub-heading
Not clear what the
reader might Learn
7. Excellent
4. Visual Appeal
• Colour coding (Red being the
most prominent)
• Colours contrast – work well
together
• Use of graphics
• Use of reference icons (gmail,
Blogger)
8. Poor
• Colour coding is only used in the
text, and not to guide the reader
to the next stage
• Colours do not contrast – blend
into one another
• No graphics
• No reference icons