The document outlines key strategies for winning in eCommerce business in 2015, including making interactive visual content a priority as consumers expect rich experiences; capitalizing on the growth of mCommerce as smartphones and tablets become more widely used; driving sales through micro-targeting and personalizing the customer experience; meeting expectations for faster shipping; making it easier to sell internationally by supporting multiple payment options; preparing for increased activity in the B2B market; and leveraging retargeting tools to recapture abandoned shopping carts.

1. Vital things to win
eCommerce Business
in
2015

2. Interactive Visual Content is Key
A rapid changes in
technology leads to high
expectation from consumers
they expect more rich,
interactive and immersive
visual experiences.

3. Mcommerce will continue to Gain
marketshare
“many retailers are finding that a
majority of their customers are
interacting with their brand
through smartphones and
tablets,”

4. Micro-targeting and personalization will
help drive Sales
“Driven by the need to
personalize the customer
experience, e-retailers are
customizing their sites for
the individual visitor,These
targeted and personalized
campaigns will enhance
share of wallet per
customer and enable
retailers to better engage
with customers”

5. Faster Shipping is expected
Many retailers like
Amazon ,walmart are
trying to provide same
day shopping.

6. It become easier to sell Internationally
Ecommerce in all about shop
across boundries. Today
borders are just a lines for
people as they are moving to
one from another shopping
cart if they don't satisfy no
matter from which country it
is. All most every one is now
provinding multiple payment
options.

7. B2B market will heat up
B2B companies are collaborating and
ordering product from each other, so the
possibilities for a distribution network and
online transactions in this specific market
are endless.

8. Retargeting will play a crucial role in
Marketing strategies
Many ecommerce
platforms include or offer
retargeting tools to help
owners with shopping cart
abandonment, making the
process easy.

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