//rhetor.dixit// MODEL FOR STRATEGIC ADVERTISING PLANNING by //disruptiVesemiOtics//

1. //rhetor.dixit//
unlocking the power of rhetoric for
truly standout advertising
by //disruptiVesemiOtics//

2. “wherever there is persuasion,
there is rhetoric
and wherever there is meaning,
there is persuasion”
(Kenneth Burke)
“wherever there is persuasion,
there is rhetoric
and wherever there is meaning,
there is persuasion”
(Kenneth Burke)
//rhetor.dixit//

3. discover how to obtain a
RHETORICAL
FIRST MOVER
ADVANTAGE
for you brandcomms
discover how to obtain a
RHETORICAL
FIRST MOVER
ADVANTAGE
for you brandcomms
//rhetor.dixit//

4. metaphors, why metaphors?
∞ “metaphor, metonymy, synecdoche, irony are the
master figures”
∞ SAYS WHO?
∞ “metaphor, metonymy, synecdoche, irony are the
master figures”
∞ SAYS WHO?
//rhetor.dixit//

5. humorous advertising cuts
through.
ha, ha, ha.
humorous advertising cuts
through.
ha, ha, ha.
//rhetor.dixit//

6. ad effectiveness studies tell you the whole
story about ad effectiveness.
we also have
econometrics
to prove it.
ad effectiveness studies tell you the whole
story about ad effectiveness.
we also have
econometrics
to prove it.
//rhetor.dixit//

7. a hyperbole in a hyperbolic
context is not a hyperbole
//rhetor.dixit//

8. you won an award.
who cares?
you won an award.
who cares?
//rhetor.dixit//

9. our new corporate campaign
features a
folktronica soundtrack.
how touchy.
our new corporate campaign
features a
folktronica soundtrack.
how touchy.
//rhetor.dixit//

10. the ad pre-test shows higher likeability,
greater recall, and we have norms to
prove it.
we also cleaned the data from
overclaiming.
meet the flintstones.
the ad pre-test shows higher likeability,
greater recall, and we have norms to
prove it.
we also cleaned the data from
overclaiming.
meet the flintstones.
//rhetor.dixit//

11. our new tvc strikes very sensitive chords.
almost archetypical, ontological.
we also brought anthropologists and
phenomenologists on board.
our new tvc strikes very sensitive chords.
almost archetypical, ontological.
we also brought anthropologists and
phenomenologists on board.
//rhetor.dixit//

12. our tracker’s open-ended questions
suggest higher main message and ad
content recall.
so what?
our tracker’s open-ended questions
suggest higher main message and ad
content recall.
so what?
//rhetor.dixit//

13. If you think this presentation is
aggressive, then send us your
complaints to
∞grosolatos123@myway.com
∞disruptivesemiotics@myway.com
//rhetor.dixit//

14. //rhetor.dixit//
by //disruptiVesemiOtics//