1.
IF YOU ARE NOT USING COUPONS IN YOUR MARKETING MIX, YOU’RE
DEFINITELY LEAVING MONEY ON THE TABLE
Marketing tactics come and go, but no matter what business you’re in, one thing remains a constant: Customers
love coupons.
Coupons have always been popular with customers. They are even more so now given the tough economic
times. More than 70 percent of online coupon users say they’re more likely to open an e-mail if a coupon is
offered, and 64 percent are more likely to click a banner ad or search a listing if they know a coupon is offered.
By pairing your marketing efforts with a coupon discount, you’ll improve customer response. Coupons do more
than just attract the cost conscious shopper they can also increase your average transaction size.
HOW DO COUPONS HELP RETAILERS?
• Coupons help build store traffic which results in additional impulse purchases
• Entice new customers with coupons by offering discounts for first-time purchases
• Coupons encourage customers to try new products; by reducing the risk of trying something new
• Convert trial users into regular customers, such as when a product sample includes a discount coupon
• Coupons can be used to convince customers to make purchases of new sizes, flavours, or forms of an
established product
• Move over stock inventories, target different markets, cushion price increases, and enhance other
promotional efforts with coupon add-ons
• Used offensively against the competition,
coupons can be issued to get users of a
competitive product to try a new brand. When
used defensively, provide coupons to current
users to keep them from purchasing a competing
brand
• Aside from the money saving aspect, people
enjoy the feeling of getting a bargain and being
treated as special - its part of the thrill of the hunt
for a deal
8 STRATEGIES BENEFITS OF USING pRETAIL
COUPONS
Increased Traffic - Introduce your business to new
customers and send a reminder to your existing
customers, driving traffic back to your online store.
A Larger Email Marketing list - Make your customers or
visitors sign-up for your email newsletter before they are
able to receive your coupons.

2.
Increased Sales and Repeat Sales - Both new and existing customers may be motivated to try a new product
or service they would not have considered otherwise.
Viral Marketing - Take advantage of word-of- mouth referrals by encouraging your customers to forward your
coupons to interested friends or family members.
Increased Customer Loyalty - Develop relationships with your customers by offering them added value, letting
them know how much you appreciate their business. Keep their minds on you, and they'll forget about the
competition.
Affordability - Save your marketing dollars. pRETAIL coupons are far less expensive.
Targeting - Reach the right customers. Make your coupons highly relevant and accordingly, more effective.
The Better Your Coupon, The Better Your Response- Use pRETAIL coupons to offer savings of money (a
dollar amount or a percentage off), time (free pick- up/delivery or gift wrapping) or to promote any aspect of your
business.
ADVANTAGE GROUP FiO
• At Group FiO, we show you how to romance the customer before they have made the purchase decision
and thus the coupon can make or break a sale.
• Group FiO’s Coupon Management system allows you to create, promote and track unlimited, custom
coupons and promo codes that you can position via direct marketing channels to offer your visitors a
reason to buy
• Create one time coupons with expiry dates or create permanent online coupons
• Create coupons on the fly. Dynamic
coupons, based on purchasing
patterns, which are generated for your
special or elite customers to promote
customer loyalty
• We not only create coupons but also
track coupons. Assess which coupon
campaign worked and which did not do
so well
• Increase your return on investment
(ROI) by delivering the right coupon to
the right shopper promoted the way
they like it at the right time
Group FiO Inc, Suite 448, 5149 Country Hills Blvd. NW, Calgary, Alberta, Canada T3A 5K8
Tel: (403) 648-8626 Fax: (403) 648-5099
Visit www.groupfio.com for more information
For business queries contact: Ravi Srinivasan Office: (403) 648 8628 Ext 31
Email: ravi.srinivasan@groupfio.com