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pRetail Coupon Brochure

At Group FiO, we show you how to romance the customer before they have made the purchase decision and thus the coupon can make or break a sale. Group FiO’s Coupon Management system allows you to create, promote and track unlimited, custom coupons and promo codes that you can position via direct marketing channels to offer your visitors a reason to buy. We help you increase your return on investment (ROI) by delivering the right coupon to the right shopper promoted the way they like it at the right time.

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pRetail Coupon Brochure

  1. 1. IF YOU ARE NOT USING COUPONS IN YOUR MARKETING MIX, YOU’RE DEFINITELY LEAVING MONEY ON THE TABLE Marketing tactics come and go, but no matter what business you’re in, one thing remains a constant: Customers love coupons. Coupons have always been popular with customers. They are even more so now given the tough economic times. More than 70 percent of online coupon users say they’re more likely to open an e-mail if a coupon is offered, and 64 percent are more likely to click a banner ad or search a listing if they know a coupon is offered. By pairing your marketing efforts with a coupon discount, you’ll improve customer response. Coupons do more than just attract the cost conscious shopper they can also increase your average transaction size. HOW DO COUPONS HELP RETAILERS? • Coupons help build store traffic which results in additional impulse purchases • Entice new customers with coupons by offering discounts for first-time purchases • Coupons encourage customers to try new products; by reducing the risk of trying something new • Convert trial users into regular customers, such as when a product sample includes a discount coupon • Coupons can be used to convince customers to make purchases of new sizes, flavours, or forms of an established product • Move over stock inventories, target different markets, cushion price increases, and enhance other promotional efforts with coupon add-ons • Used offensively against the competition, coupons can be issued to get users of a competitive product to try a new brand. When used defensively, provide coupons to current users to keep them from purchasing a competing brand • Aside from the money saving aspect, people enjoy the feeling of getting a bargain and being treated as special - its part of the thrill of the hunt for a deal 8 STRATEGIES BENEFITS OF USING pRETAIL COUPONS Increased Traffic - Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your online store. A Larger Email Marketing list - Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons.
  2. 2. Increased Sales and Repeat Sales - Both new and existing customers may be motivated to try a new product or service they would not have considered otherwise. Viral Marketing - Take advantage of word-of- mouth referrals by encouraging your customers to forward your coupons to interested friends or family members. Increased Customer Loyalty - Develop relationships with your customers by offering them added value, letting them know how much you appreciate their business. Keep their minds on you, and they'll forget about the competition. Affordability - Save your marketing dollars. pRETAIL coupons are far less expensive. Targeting - Reach the right customers. Make your coupons highly relevant and accordingly, more effective. The Better Your Coupon, The Better Your Response- Use pRETAIL coupons to offer savings of money (a dollar amount or a percentage off), time (free pick- up/delivery or gift wrapping) or to promote any aspect of your business. ADVANTAGE GROUP FiO • At Group FiO, we show you how to romance the customer before they have made the purchase decision and thus the coupon can make or break a sale. • Group FiO’s Coupon Management system allows you to create, promote and track unlimited, custom coupons and promo codes that you can position via direct marketing channels to offer your visitors a reason to buy • Create one time coupons with expiry dates or create permanent online coupons • Create coupons on the fly. Dynamic coupons, based on purchasing patterns, which are generated for your special or elite customers to promote customer loyalty • We not only create coupons but also track coupons. Assess which coupon campaign worked and which did not do so well • Increase your return on investment (ROI) by delivering the right coupon to the right shopper promoted the way they like it at the right time Group FiO Inc, Suite 448, 5149 Country Hills Blvd. NW, Calgary, Alberta, Canada T3A 5K8 Tel: (403) 648-8626 Fax: (403) 648-5099 Visit www.groupfio.com for more information For business queries contact: Ravi Srinivasan Office: (403) 648 8628 Ext 31 Email: ravi.srinivasan@groupfio.com

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