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Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites May 7 2010

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This is a semester long project completed by three graduate students at NC State University. They used their knowledge about China as well as research methods to uncover the mysterious Chinese corporate world for you. We hope you learn!

Business
1  sur  17
May , 2010
Research Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Literature Review- Seven Relationship Maintenance Strategies on Websites
Literature Review- Seven Relationship Maintenance Strategies on Websites
Hypothesis and Research Questions ,[object Object],[object Object],[object Object],[object Object]
Method- Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Method- Coding
[object Object],[object Object],[object Object],[object Object],Results- RQ1 How well do organizations enact positivity, openness, access, assurance, sharing of tasks, and networking through their Web sites
[object Object],Results- H1 and RQ2 on authority strategy use among Chinese Fortune 500 companies’ website ,[object Object]
Results- Average Quality Ratings of Relationship Maintenance Strategies Strategies Items Mean SD Positivity Ease of Navigation 3.46 0.78 Search Engine 3.02 0.76 Site Map 3.58 0.59 Permanent Menu 3.54 0.63 Overall scale 3.39 0.45 Openness Organization overview 3.3 0.71 Releasing news 3.07 0.7 Corporate publications 2.88 0.78 Products/services list 3.28 0.77 Overall scale 3.13 0.54 Sharing of Tasks Employee development 2.93 0.84 Local community programs 2.56 0.85 Environmental activity 2.7 0.98 Overall scale 2.71 0.7
Results- Average Quality Ratings of Relationship Maintenance Strategies (cont.) Strategies Items Mean SD Networking Networking with industry agencies 2.82 0.82 Networking with schools 2.25 0.83 Networking with community or nonprofits 2.61 0.75 Overall scale 2.56 0.56 Access Telephone numbers 2.88 0.83 Company address 3.12 0.76 Contact us page 3.16 0.8 Overall scale 3.05 0.65 Assurances Feedback form 3.12 0.73 Presence of legal 3.44 0.59 Secure site 2.79 0.77 Overall scale 3.12 0.47 Authority Close ties with nation 3.84 0.41 CPC Branch 3.75 0.54 Executives authority 3.7 0.6 Overall scale 3.76 0.4
Results- RQ3 Do different industries display different levels of relationship maintenance strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results- Comparison of Average Quality Ratings between Industry Types Mean (SD) Banking Consumer Products Industrial / Manufacturing Information Technology Telecommunications Utility Companies Positivity 3.22 (0.48) 3.67 (0.33) 3.25 (0.48) 3.63 (0.53) 3.88 (0.14) 3.43 (0.24) Openness 3.11 (0.25) 3.39 (0.59) 3.01 (0.58) 3.25 (1.06) 3.25 (0.5) 3.13 (0.23) Sharing 2.41 (0.68) 3.08 (0.68) 2.54 (0.63) 2.67 (0.94) 3.67 (0.27) 2.73 (0.64) Networking 2.41 (0.40) 2.85 (0.82) 2.39 (0.30) 3.00 (1.41) 2.92 (0.79) 2.60 (0.56) Access 3.67 (0.44) 3.00 (0.65) 2.86 (0.56) 2.83 (1.65) 3.75 (0.17) 2.77 (0.47) Assurances 3.41 (0.28) 3.37 (0.54) 2.97 (0.40) 3.00 (0.47) 3.17 (0.58) 2.97 (0.51) Authority 3.59 (0.46) 3.70 (0.35) 3.87 (0.19) 2.67 (1.41) 3.75 (0.16) 3.97 (0.11)
Results- Comparison of Average Quality Ratings between Industry Types
Discussion- Culture is an important factor that influences companies’ strategies ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Discussion- Companies perform better in one-way asymmetric oriented strategies than two-way symmetric ones
References ,[object Object],[object Object],[object Object]

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Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites May 7 2010

  • 2.
  • 3.
  • 4. Literature Review- Seven Relationship Maintenance Strategies on Websites
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Results- Average Quality Ratings of Relationship Maintenance Strategies Strategies Items Mean SD Positivity Ease of Navigation 3.46 0.78 Search Engine 3.02 0.76 Site Map 3.58 0.59 Permanent Menu 3.54 0.63 Overall scale 3.39 0.45 Openness Organization overview 3.3 0.71 Releasing news 3.07 0.7 Corporate publications 2.88 0.78 Products/services list 3.28 0.77 Overall scale 3.13 0.54 Sharing of Tasks Employee development 2.93 0.84 Local community programs 2.56 0.85 Environmental activity 2.7 0.98 Overall scale 2.71 0.7
  • 11. Results- Average Quality Ratings of Relationship Maintenance Strategies (cont.) Strategies Items Mean SD Networking Networking with industry agencies 2.82 0.82 Networking with schools 2.25 0.83 Networking with community or nonprofits 2.61 0.75 Overall scale 2.56 0.56 Access Telephone numbers 2.88 0.83 Company address 3.12 0.76 Contact us page 3.16 0.8 Overall scale 3.05 0.65 Assurances Feedback form 3.12 0.73 Presence of legal 3.44 0.59 Secure site 2.79 0.77 Overall scale 3.12 0.47 Authority Close ties with nation 3.84 0.41 CPC Branch 3.75 0.54 Executives authority 3.7 0.6 Overall scale 3.76 0.4
  • 12.
  • 13. Results- Comparison of Average Quality Ratings between Industry Types Mean (SD) Banking Consumer Products Industrial / Manufacturing Information Technology Telecommunications Utility Companies Positivity 3.22 (0.48) 3.67 (0.33) 3.25 (0.48) 3.63 (0.53) 3.88 (0.14) 3.43 (0.24) Openness 3.11 (0.25) 3.39 (0.59) 3.01 (0.58) 3.25 (1.06) 3.25 (0.5) 3.13 (0.23) Sharing 2.41 (0.68) 3.08 (0.68) 2.54 (0.63) 2.67 (0.94) 3.67 (0.27) 2.73 (0.64) Networking 2.41 (0.40) 2.85 (0.82) 2.39 (0.30) 3.00 (1.41) 2.92 (0.79) 2.60 (0.56) Access 3.67 (0.44) 3.00 (0.65) 2.86 (0.56) 2.83 (1.65) 3.75 (0.17) 2.77 (0.47) Assurances 3.41 (0.28) 3.37 (0.54) 2.97 (0.40) 3.00 (0.47) 3.17 (0.58) 2.97 (0.51) Authority 3.59 (0.46) 3.70 (0.35) 3.87 (0.19) 2.67 (1.41) 3.75 (0.16) 3.97 (0.11)
  • 14. Results- Comparison of Average Quality Ratings between Industry Types
  • 15.
  • 16.
  • 17.