This document discusses search engine optimization (SEO) strategies. It explains that on-page optimization refers to factors controlled by the website owner that can affect search engine results page rankings, such as coding. White hat SEO tactics that build relationships are recommended over black hat tactics that risk penalties from search engines for manipulative practices. While black hat SEO may temporarily improve rankings, websites using those tactics risk being removed from search engine results entirely if detected.

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2. Search engine optimization is a
methodology of strategies, techniques
and tactics used to increase the amount
of visitors to a website by obtaining a
high-ranking placement in the search
results page of a search engine (SERP) –
including Google, Bing,Yahoo and
other search engines.

5. Insearchengineoptimization,
on-pageoptimizationrefersto
factorsthathaveaneffecton
yourWebsiteor
Webpagelistinginnatural
searchresults.Thesefactors
arecontrolledbyyouorbycodingonyourpage.

7. Insearchengineoptimization,
on-pageoptimizationrefersto
factorsthathaveaneffecton
yourWebsiteor
Webpagelistinginnatural
searchresults.Thesefactors
arecontrolledbyyouorbycodingonyourpage.

14.  White Hat SEOTactics Cost Less Money.
 White Hat SEOTactics Build Excitement and Relationships.
 White Hat SEOTactics are Shared Easily.
 White Hat SEOTactics have Less Risk.
 White Hat SEOTactics Require Less Work.
 White Hat SEOTactics are Real.
 White Hat SEOTactics Carry Less Legal Danger.
 White Hat SEOTactics Build Multiple Revenue Streams.

16.  Black hat SEO though makes your website
rank higher on search engines, but as soon as it is detected by search engines,
your website ranking falls from the search engine.
 There is always a risk that your website is penalized by the search engine for
using such fall methods to rank your website
 Ad serving network on your website may get blocked, if the advertisers get to know about it
 All your efforts are wasted , once your website is penalized
 Your website may go out of the list from ranking of search engines