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Leveraging altmetrics as
opportunity indicators
David Sommer, Co-founder and Product Director, Kudos
4:am Conference | 27th Sept 2017 | @DavidLSommer | @growkudos
Opportunity
@DavidLSommer | @growkudos
Attention
@DavidLSommer | @growkudos
Effectiveness @DavidLSommer | @growkudos
Opportunity
• Potential
• Audience
• Reach
Attention
• Being aware
• Seeing relevance
• Taking action
Effectiveness
• Citations
• Downloads
• Readership
@DavidLSommer | @growkudos
“weighing a pig doesn’t
make it any fatter”
Bibliometrician, Loughborough University, UK
@DavidLSommer | @growkudos
Actions Results
@DavidLSommer | @growkudos
Focus
Time
Resource Results
@DavidLSommer | @growkudos
Time
Resource Results
@DavidLSommer | @growkudos
Time
Resource Results
@DavidLSommer | @growkudos
Time
Resource Results
@DavidLSommer | @growkudos
http://bit.ly/tobygreenscihub
Toby Green
COO - OECD
http://bit.ly/tobygreenscihub
Toby Green
COO - OECD
Since 6th Sept 2017:
Toby shared a trackable link from
Kudos 21 times, resulting in
1828 clicks on those shares
Total of 2691 views of his plain
language summary on Kudos
475 click throughs to full text
Altmetic score of 419
@DavidLSommer | @growkudos
Posting a trackable link
to lib-license
1,334 clicks on that link
4,000 active subscribers
on lib-license
1 post to
lib-license
33%
response
rate
Generated
@DavidLSommer | @growkudos
@DavidLSommer | @growkudos
Methodologically
sound; technical skill;
substantive
knowledge; strategic
Breadth; volume;
hands on
Publishes; presents;
communicates well;
uses networks; self-
promoting
Research practice
Engagement
Explains ideas to
others; shares ideas;
research leader;
has students
Collegial
engagement
Dissemination
Research
performance
Research activity
Performing;
making visible
Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley
Communicating
theresearch
Doing
theresearch
Research Performance Framework
@DavidLSommer | @growkudos
Methodologically
sound; technical skill;
substantive
knowledge; strategic
Breadth; volume;
hands on
Research practice
Engagement
Research
performance
Research activity
Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley
Doing
theresearch
Publishes; presents;
communicates well;
uses networks; self-
promoting
Explains ideas to
others; shares ideas;
research leader;
has students
Collegial
engagement
Dissemination
Performing;
making visible
Communicating
theresearch
Research Performance Framework
@DavidLSommer | @growkudos
Research
performance
Publishes; presents;
communicates well;
uses networks; self-
promoting
Explains ideas to
others; shares ideas;
research leader;
has students
Collegial
engagement
Dissemination
Performing;
making visible
Communicating
theresearch
Reach Resonance Results
Measures size of
audience, representing
potential for influence
Measures the attention
actions are generating
Measures how outputs
are performing
Attributes
Properties of a person or
organization by virtual of
their affiliations &
network
Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley
Research Performance Framework
@DavidLSommer | @growkudos
One
Attributes
Properties of a person or
organization
Custom
Recommendations
Reach Resonance Results
Measures size of
audience, representing
potential for influence
Measures the attention
actions are generating
Measures how outputs
are performing
Kudos Custom Recommendations
@DavidLSommer | @growkudos
0 20 40 60 80 100 120 140 160
Control group
Treatment group
n = 4,858
n = 4,866
Median full text downloads
121
149 Proactively
explaining and
sharing work
increases
downloads by
23%
Can attention drive action? Yes!
@DavidLSommer | @growkudos
@DavidLSommer | @growkudos
PLOS One article on Kudos effectiveness
https://doi.org/10.1371/journal.pone.0183217
Opportunity
• Potential
• Audience
• Reach
Attention
• Being aware
• Seeing relevance
• Taking action
Effectiveness
• Citations
• Downloads
• Readership
@DavidLSommer | @growkudos
@DavidLSommer | @growkudos
Reach
Where is the best
place
to fish?
Resonance
How do I get
the fish to
notice me?
Results
How many
fish did
I catch?
@DavidLSommer | @growkudos
What is next?
• Broadening the model
• More data sources
• More opportunity, attention and effectiveness indicators
• Building a bigger data set
• Algorithms to interpret the data and evidence
• Intelligent recommendations for researchers and the
organizations that support them
• Interested to hear from institutions that want to benefit
Thank you!

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Kudos 4am Altmetrics Conference Presentation - David Sommer

  • 1. Leveraging altmetrics as opportunity indicators David Sommer, Co-founder and Product Director, Kudos 4:am Conference | 27th Sept 2017 | @DavidLSommer | @growkudos
  • 5. Opportunity • Potential • Audience • Reach Attention • Being aware • Seeing relevance • Taking action Effectiveness • Citations • Downloads • Readership @DavidLSommer | @growkudos
  • 6. “weighing a pig doesn’t make it any fatter” Bibliometrician, Loughborough University, UK @DavidLSommer | @growkudos
  • 14. Since 6th Sept 2017: Toby shared a trackable link from Kudos 21 times, resulting in 1828 clicks on those shares Total of 2691 views of his plain language summary on Kudos 475 click throughs to full text Altmetic score of 419 @DavidLSommer | @growkudos
  • 15. Posting a trackable link to lib-license 1,334 clicks on that link 4,000 active subscribers on lib-license 1 post to lib-license 33% response rate Generated @DavidLSommer | @growkudos
  • 17. Methodologically sound; technical skill; substantive knowledge; strategic Breadth; volume; hands on Publishes; presents; communicates well; uses networks; self- promoting Research practice Engagement Explains ideas to others; shares ideas; research leader; has students Collegial engagement Dissemination Research performance Research activity Performing; making visible Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley Communicating theresearch Doing theresearch Research Performance Framework @DavidLSommer | @growkudos
  • 18. Methodologically sound; technical skill; substantive knowledge; strategic Breadth; volume; hands on Research practice Engagement Research performance Research activity Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley Doing theresearch Publishes; presents; communicates well; uses networks; self- promoting Explains ideas to others; shares ideas; research leader; has students Collegial engagement Dissemination Performing; making visible Communicating theresearch Research Performance Framework @DavidLSommer | @growkudos
  • 19. Research performance Publishes; presents; communicates well; uses networks; self- promoting Explains ideas to others; shares ideas; research leader; has students Collegial engagement Dissemination Performing; making visible Communicating theresearch Reach Resonance Results Measures size of audience, representing potential for influence Measures the attention actions are generating Measures how outputs are performing Attributes Properties of a person or organization by virtual of their affiliations & network Extract from conceptual model of the dimensions of research performance, Dr Pat Bazeley Research Performance Framework @DavidLSommer | @growkudos
  • 20. One Attributes Properties of a person or organization Custom Recommendations Reach Resonance Results Measures size of audience, representing potential for influence Measures the attention actions are generating Measures how outputs are performing Kudos Custom Recommendations @DavidLSommer | @growkudos
  • 21. 0 20 40 60 80 100 120 140 160 Control group Treatment group n = 4,858 n = 4,866 Median full text downloads 121 149 Proactively explaining and sharing work increases downloads by 23% Can attention drive action? Yes! @DavidLSommer | @growkudos
  • 22. @DavidLSommer | @growkudos PLOS One article on Kudos effectiveness https://doi.org/10.1371/journal.pone.0183217
  • 23. Opportunity • Potential • Audience • Reach Attention • Being aware • Seeing relevance • Taking action Effectiveness • Citations • Downloads • Readership @DavidLSommer | @growkudos
  • 24. @DavidLSommer | @growkudos Reach Where is the best place to fish? Resonance How do I get the fish to notice me? Results How many fish did I catch?
  • 25. @DavidLSommer | @growkudos What is next? • Broadening the model • More data sources • More opportunity, attention and effectiveness indicators • Building a bigger data set • Algorithms to interpret the data and evidence • Intelligent recommendations for researchers and the organizations that support them • Interested to hear from institutions that want to benefit Thank you!

Notes de l'éditeur

  1. To which our answer is, yes, it does. We analysed full text downloads for publications where the authors had used the Kudos toolkit to explain and share their work, and compared this to our control group where the Kudos tools had not been used. We found that downloads of the full text, on the publisher site, were 23% higher for those publications where authors had used the Kudos toolkit to explain and share their work. So this is starting to become the kind of evidence we need to persuade those senior academics who frown upon communications efforts by their more junior colleagues – because (in as much as we can correlate downloads to readership), then we’re starting to see that outreach efforts are correlated to improved readership which is key to the creation of any future impact, whether academic or otherwise. So in conclusion: Reputation opens secret doors Some people are very good at building it – we need to level the playing field – this is no longer optional stuff for academics. Tools, guidance, support to help everyone “compete” equally We are beginning to have the evidence that will help justify time spent using such tools and undertaking such activities, to those senior academics who are sceptical New modes of outreach do drive meaningful metrics Usage ≠ impact but is a vital basis on which impact is built: if people don’t read your work, they can’t apply or cite it.