With six hospitals and more than 18,000 employees in its family, Baycare Health System understood the responsibility it held as a leading healthcare provider in the Tampa Bay area. Despite its hospitals having deep roots in their communities, Baycare did not enjoy the kind of awareness that would allow the parent company to better inform the public that it was in capable and caring hands at a Baycare facility. The company needed to tell its story. http://www.grownmanbrand.com/gmbwork-item/healthcare-marketing-hospitals-and-physicians/

1. Hospitals and Physicians
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2. How does a healthcare system strengthen its bond with the community it serves?
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With six hospitals and more than 18,000 employees in its family, Baycare Health
System understood the responsibility it held as a leading healthcare provider in the
Tampa Bay area. Despite its hospitals having deep roots in their communities,
Baycare did not enjoy the kind of awareness that would allow the parent company to
better inform the public that it was in capable and caring hands at a Baycare facility.
!
The company needed to tell its story.
!
Grownman Brand worked closely with Baycare in creating more than 50 heartfelt
videos that conveyed the commitment and passion the Baycare family demonstrates
each day in making its community a healthier place.

3. Bariatrics
This series of physician bio-sketches proved to a vital first step in building a trusting
relationship between bariatric surgeons and their patients.

4. Community Benefit
As a not-for-profit organization, serving the community
with free programs is a hallmark value of Baycare.

5. CAPSS (Cancer Patient Support Services)
Baycare provides free support groups for cancer patients and their families.

6. Morton Plant North Bay Hospital
This emotional fundraising video follows a patient's care at one of Baycare's leading hospitals.

7. Recruiting
Baycare is widely regarded as one of the best hospital systems in
the country to work for. The many recruiting videos Grownman
Brand created show why.