How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers. Additional topics that will be covered in this webinar will be: * Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important; * Driving traffic from these campaigns and how lead generation is done in these channels; * Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service; * Leveraging Online Marketing for your company.