This free marketing ideas set is prepared by Growth Channel for a kids education app. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
startup can do to help you with product sales for YOUR KIDS EDUCATION TECH SOLUTION on
the smallest budget.
These tactics will help you establish your digital brand marketing to ensure you are getting high
website traffic, at the best conversion rate and CTR, leading to sales for each phase of the
customer journey.
This report is built for the indicated target group of end consumers based in the United States
22-50 years old, married or in a relationship with toddlers or preschoolers, home owners who are
employed or self-employed with Professional or Gradate Degree, interested in reading and
children.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
Trigger marketing ideas
There are a number of parenting communities (online & offline) which you can join to kick off the
conversation with your target audience. It’s important not to start promoting your business right in
the beginning, but to introduce yourself, who you are, what you are working on, what problems
you’re solving and how. Make sure you provide value to the existing conversations by sharing
educational content and participating in active discussions.
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2. Growth Plan 1.01
20 Mom Groups Worth Joining on Facebook
Kind in the House Parent to Parent Forum
Parenting Forums
Considering that you’re delivering a tech solution / SaaS, you might also want to consider tapping
into tech influencer market of other SaaS startups, who might want to promote your solution to
their parents and grandparents. Consider these communities:
Launch
Maker’s Kitchen
Get Maker Log
Indie Hackers
Participate in local parents events by positioning yourself as a Thought Leader, meet with
customers, prospective partners and media.
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your project will also be getting credibility and grow much
faster.
Respectful Parenting: Janet Lansbury Unruffled
The Modern Dads Podcast
The Motherly Podcast
Spawned with Kristen and Liz of Cool Mom Picks
The Parenting Roundabout Podcast
Focus on the Family | Focus on Parenting Podcast
Furthering Fathering Radio
Chicago Parent | Parenting Podcast
Parenting Bytes
Parenting Great Kids with Dr. Meg Meeker
Parent School with Polly Ely, MFT
Rad Parenting Podcast
Content marketing should be one of your priorities to build a credible brand and acquire initial
audience. This can be a poll, an assessment, a story, a GIF, a podcast, infographic, or a video
series.
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3. Growth Plan 1.01
If you don’t know where to start, check out what other brands in your industry are creating. and
where.
Not limited to your business website, consider contributing content to other well established
business websites and blogs. This way you will get in front of the new audience (parents),
broaden your reach and ‘trigger’ new potential customers. It will also have significant impact on
your SEO ranking, as the mentions all be coming from high authority domains. Consider the
following sites:
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4. Growth Plan 1.01
Based on the competitor analysis backlinks reports, also consider the following websites and
blogs for your content contribution:
southernmamas.com
teachingmama.org
amightygirl.com
parentingexperttomom.com
toddlerapproved.com
themeasuredmom.com
parents.com
teaching2and3yearolds.com
busytoddler.com
Not all the content has to be publicly available. You can keep a number of quizzes, games,
personality tests and infographics under a lead form to capture subscribers for your business and
build an email list for future lead nurturing activities.
Last but not least, involve your happy customers in your marketing activities. Incentivise them for
helping you promote your product. That can be done by offering them discounts, gift cards or
vouchers for other tools or products. Studies show that customers brought through referrals have
a much higher conversion rate than those who come from outbound marketing. Offering them a
tangible product will also increase participation (i.e. a best-seller book, access to a coach course
or a Starbucks gift voucher).
Awareness marketing ideas
Your competition is getting over 60% of their traffic
social media traffic from YouTube and video.
Consider getting more active on YouTube and
Instagram to win over their customers.
You can run a hashtag campaign to get more visibility for your top of the funnel traffic. Check
another example from Khan Academy Facebook page.
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5. Growth Plan 1.01
To get noticed by early adopters, you need to be active on
the new tech platforms. You can also run a launch
campaign on platforms such as Product Hunt, Beta List
and Beta Page. Make sure you prepare well in advance!
Here are some good resources to guide you along the way:
How I got 2,000 new subscribers from Product Hunt
Checklist for Launching on Product Hunt
Consider trending topics to share, join the discussions and create your own content as a basis on.
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6. Growth Plan 1.01
You can also get inspiration from forums and discussion sites such as Quora to learn more about
the topics of interest for your end consumers. You can even respond back to the queries with an
answer, leading them to your solution!
Consideration marketing ideas
Considering you are working on a small budget, you may still consider high converting low cost
remarketing ads for the following segments:
targeting competitor website traffic
targeting subscribers who have not paid
targeting registration page drop outs
Consider offering discounts to attract more attention from the first time buyers. Here is an
example from your competition.
To get people trust your service and press that PAY button, you have to add more trust elements
on your website. You can consider customer testimonials, press coverage, partner logos or
embedded social media post featuring your app. This will give website visitors more credibility in
your service. Below are a few examples from your competition.
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7. Growth Plan 1.01
You don’t need to produce all the content yourself. You can co-promote your customer success
stories on your blog, YouTube & social media. Consider interviewing some of your most active
users (who have had significant success), and record a story around their experience. If they give
a consent, you can also share their top achievements on your public case study website page,
social media pages or a Youtube channel.
Conversion marketing ideas
Have an exit intent popup on your website. This will increase conversions, decrease bounce rate
and limit the feeling of “annoying screen” compared to a standard popup.
Capture email addresses in return for a free access (i.e. a game, how-to-guide, or a newsletter
subscription). Once you get their email address, it will be easier to convert users to paid
customers by following up with them through email.
You can also collect subscribers on your own website to avoid heavy prospects drop-off with
external site redirect. That way you can further segment your lists and send them reminders, if
they do not install your app.
Showcase comparison with other solutions. Your prospects might not know or resonate for your
unique selling point, as compared to other alternatives. Make it easy for them to comprehend by
highlighting it on your website. Here is an example:
Incorporate a live chat or a chat bot. Studies show that having a website chat increases the
chance of conversion by 80%. Simply making yourself available for questions also increases trust
from prospects and gives your new brand more credibility.
Delight marketing ideas
Now that your audience has converted, it’s important to keep them happy and engaged, so that
when the times comes, they renew their subscription and don’t churn.
Make sure you’ve got your automated email workflow set up to constantly engage and follow up
with your customers via email and share valuable content. Just don’t overdo it! Not many more
than an email a week, otherwise users might unsubscribe or mark you as spam! Emails to
consider:
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8. Growth Plan 1.01
Welcome! Here’s a quick guide to get you started
Your weekly progress
Don’t forget to set your next milestone
Have you tried our assessment yet?
Extra courses to boost your weekly results
How to learn through games
Share your achievements with the world
Invite your friends. We’ll buy you a coffee
Don’t forget to add your payment details
We will miss you
Your card is expiring soon
In recent years it became popular to challenge friends on social media. A number of those
campaigns went globally viral. Consider this as a part of your marketing. You can create a
#30daychallenge or #mylittlegenius campaign to let your existing customers share their
experience with the world and also drive more traffic and sales to your app.
To make your customers feel even more “special”, consider creating a closed club community on
Facebook.
Last but not least, bring your community together in a yearly event to talk about your vision, give
credibility to the top partners and high engaging users. You can also have an online award
ceremony for the users with most and best achievements. Mentioning new product developments
is a good add-on to agenda as well.
Advocate marketing ideas
To incentivise your customers promote your app, consider launching an Ambassador Program.
Set terms for perks or points that customers can redeem after reaching certain milestones linked
to promoting your service with their network.
To keep your users more engaged on the platform, set a leaderboard for top performers and
involve gamification experience so they keep on coming back and are more motivated to not just
tick a box, but also potentially earn more rewards. Of course, there is a security element, so you
have to get users permission if they want to participate in your global leaderboard.
Give users opportunity to get rewards by inviting friends. Have a custom referrer (tracking) link
ready for each of your users. Having ready buttons to share link on social media, email template
or copy it for web is a good start.
Once a user reaches a milestone, prompt them to share their achievement with friends on social
media. People often look for recognition from their peers on social platforms, so you can make it
easy for them.
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9. Growth Plan 1.01
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
• Bonjoro for personalised video email marketing
• Use PromoteHour to get PR coverage for the lowest rate
Get access to the best marketing resources in our Growth Library >>
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know if you liked this stack of marketing ideas, if it was on par
with your team’s plans by completing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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