How to use power of emails to engage and win-back your clients.

1. EMAIL MARKETING

2. JACEK BLAUT
!
@JACEKBLAUT
JACEK@GROWTHREPUBLIC.COM
!
!
!
!
SARA MAJ
!
@AQUIFERE
SARA@GROWTHREPUBLIC.COM
!
!
!
!

3. » WHY E-MAIL MARKETING
3
• Most direct way to communicate
with your target audience
• Gives you access to information
about your user and his behavior
!• Rarely changed
• Used for creating accounts all over
the web, root of all analytics
• Easier to get than phone number
or home address

4. » DRIP CAMPAIGN
„Drip campaigns are automated processes that send
a set of messages or content to sales leads at the
right moment to move them through the sales cycle.
Drip campaigns allow you to consistently “touch”
leads with relevant information based on time
intervals, actions taken by prospects on your
website, or other parameters, freeing up valuable
marketing and sales resources without neglecting
your prospects"

5. WHAT CAN YOU » USE DRIP CAMPAIGN FOR
EDUCATION
PROMOTION
RE-ENGAGEMENT

6. HOW TO PREPARE » YOUR DRIP CAMPAIGN
• DEFINE YOUR GOAL
• THINK ABOUT YOUR FUNNEL
• DEFINE THE SEQUENCE
• OPTIMIZE ALL TOUCH POINTS
• REMOVE THE FRICTION
!
• CREATE A COPY
• CHOOSE THE RIGHT TIMING
• CHOOSE THE RIGHT TOOL
• TEST BEFORE YOU SEND
• SEND!

7. » BEST PRACTICES
•TARGET YOUR CAMPAIGNS
•DESIGN FOR YOUR AUDIENCE
•SEGMENT
•TEST!
!

8. QUESTIONS » TO ASK YOURSELF
•AM I CONTACTING USERS TOO OFTEN? AM I TOO
AGRESSIVE?
•IS MY VALUE PROPOSITION INTERESTING FOR MY
AUDIENCE?
•IS MY DRIP CAMPAIGN ENGAGING?
•WHO IS MOST ENGAGED IN MY CAMPAIGN?
!

9. » COMMON MISTAKES
• BUYING LISTS
• SENDING SPAMMY MESAGGES
• NOT PAYING ENOUGH ATTENTION TO YOUR
CONTENT
• NOT ANALYSING YOUR DATA

10. » EXAMPLES
SIMPLE CAMPAIGN BASED ON USERS REACTION
TO THE EMAIL

11. » EXAMPLES
BIG CAMPAIGN BASED ON USERS BEHAVIOR ON
THE WEBSITE

12. » MARKETING AUTOMATION
!
USED FOR:
• Automating marketing processes and campaigns
• categorizing customers by patterns, interests, behaviors, demographics
• integrating customer data and marketing channels, creating cross platform
user experience
• Testing different variables of campaigns
• automatically taking actions based on users behavior
• sending dynamic content, tailored to each user

13. HOW TO USE MARKETING AUTOMATION IN
YOUR COMPANY
»
!
• Understand your users by monitoring their behavior
• Break down conversion funnels to see your users paths
and trends,
• Identify important events and set them as triggers
• Find drop off points and improve the path

14. HOW TO USE MARKETING AUTOMATION IN
YOUR COMPANY
»
!
• Direct users to conversion by pushing them through the
funnel with dynamic generated content
• Segment users to give them personalized experience
• Don’t forget about human to human interaction