László shares his experience on ecommerce export at CEE from a strategic and tactical point of view.

1. CEE EXPORT FROM AN
AGENCY’S POINT OF VIEW
Warsaw, 07/12/2017
László Szabó
Co-founder, Head of Growth - Growww Digital

2. WHY SHOULD YOU LISTEN TO ME?
László Szabó
Co-founder, Head of Growth - Growww Digital
Hungarian performance marketer living in Slovakia.
Spent the last 10+ years of my professional work
in Budapest, Bratislava and Prague.
Always dealt with export possibilities
within CEE countries.

3. Growww Digital: CEE-focused growth agency

4. 40+ international ecommerce projects
 Deep expertise in several industries: fashion, pet accessories,
consumer electronics, healthcare, car equipments

5. From a rented van to
a €16 million online business
 2013: the success story of Electronic-star began with
a rented van and a college friendship
What happened in 7 years?
 2017: Electronic-star has €16 million turnover
in a year from 7 CEE countries

6. The success story of Electronic-star
80% revenue growth continuously year-by-year since 2013
 Carefully choosing countries to step in
 Mature countries as profit centers
 New countries as growth centers
 Became a partner of Growww Digital 
2017 PPC advertising numbers:
- Increase ad spend by 89%
- Revenue growth of 71% YoY.

7. NOW is the time: it has never been
so easy to enter a foreign market.

8. Choosing the right market –
why now, why CEE?
 CEE is the fastest growing region
in EU
 Language barriers are competitive
advantages over e-commerce
giants
How to choose
the right CEE country?

9. European online advertising
CEE’s online advertising market is growing at a very high pace
Mature markets
(high ad spend)
Emerging
markets
https://www.iabeurope.eu/research-thought-leadership/programmatic/adex-benchmark-2016-study/

10. Positioning your business
on the eligibility graph
Market demand
(market size)
Diamond webshop
Booking.com
5* Superior Hotel
Ability to
monetize
(PSV/PSM)
Lyrics sites

11. Before you start – choose your strategy
3 main strategies:
• Spend a fortune on every type of media and
maximizing market share no matter the price
• Gathering just the lowest-hanging fruits –
focus on profitability
• The 2 combined: Starting at the bottom,
moving UP!

12. What tactics to use?
 Get to know your
competitor
as much as you can
 Use online marketing tactics
to target their customers

13. Get to know your competitor
as much as you can
 Google Trends/Alexa
 Similarweb.com
 Facebook Audiences
 Google Display Planner
 SEOmoz – backlinks

14. Google Trends
monitor as much as you can

15. Similarweb
monitor as much as you can

16. Facebook szallas.hu
monitor as much as you can

17. Targeting your competitors’ audience
 Facebook Page
 Brand keyword advertising (http://bit.ly/brand-growww)
 GDN:
 affinity audiences
 Gmail Sponsored Promotions
 Adsense zones
 YouTube channel managed placement

18. Google Display Network - Tactics

19. Offline targeting

20. Competition is there to
make you better.
“I miss you, Alain”
Ayrton Senna
San Marino GP 1993

21. Remember...
 NOW is the best time to export!
 Choose your target country carefully!
 Focus on revenue growth!
 Choose your strategy wisely – start with the low-hanging fruits

22. Gift for you
PDF with more detailed CEE export insights
Shoot an e-mail at szabo@growwwdigital.com

23. Thank you!
Questions? László Szabó
Co-founder, Head of Growth
Growww Digital
szabo@growwwdigital.com
+36 30 537 7051