7. 7
Conversion Engagement
Awareness
Digital Marketing PlanDigital Marketing Plan
1. Set Goals for Branding and Sales.
2. Create and Update Your Logo,
Website, Blog or Portal
3. Create Awareness about your
Brand to your Audience by Events,
SEO, SEM and SMM, PR and News
4. Convert them into Prospects and
Customers
5. Engage them through Support,
News, Events and Social Media
8. 8
1. Increase in Sales
2. Increase in Profit
3. Growth of Team Size
4. Growth of Network
5. Increase of Contacts in CRM
6. Social Media Fans and Followers
7. Analytics Report
Key Performance IndicatorsKey Performance Indicators
9. 9
Website is Base for your Online BrandingWebsite is Base for your Online Branding
12. 12
Web Page Essentials
1. Content: The strength of the web lies
in its ability to make content available to a
large audience.
2. Navigation There should be visible,
well-identified links
3. Layout: layout is more than physical
display. How and where content is
presented is important.
4. Accessibility: Information needs to
be presented in ways the user can get at it
easily and quickly,
5. Interaction: The web is an active
platform, not simply passive like TV
6. Maintenance Web page need to be
revised and updated constantly.
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Always encourage
an action or response.
This encouragement of a
behavior is called a
‘Call to Action’.
Call to Action
Send EnquiryBuy Now
Call Now
14. 14
• Minimize your navigation options
• Don’t ask for too much information
• Keep it simple
• Only include the information your visitors need
• Make contrast Call to Action Buttons. Avoid red.
Landing Pages
17. 17
You can reach your Audience by
• Search Engine Optimization for
your Website
• Pay Per Click (PPC) – Paid
Advertisement for your Website
• Affiliate, Resellers, White Label
for Your Products and Services
• Events, News and PR
• Social Media
Reaching Your Audience
18. 18
•How Search Engine Works
•Keyword Analysis
•What is On page SEO
•What is Off page SEO
•What is PageRank
•What is Online Reputation
Management
•What is Crowd Sourcing
Search Engine Optimization
19. 19
• What is PPC
• What is CPM
• Budget and Planning
• Facebook Promotion
• Twitter Promotion
Paid Search
20. 20
• SoLoMo, short for social-local-mobile,
• Incredibly powerful mix, especially
when tied to offline commerce.
• SoLoMo emerged as a result of the
growing popularity of smartphones,
• Location-Based Engagement
• Google and Facebook are prompting
users to review, rate, and recommend
Places, all of which constitutes
engagement
SoLoMo
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• Direct Sales
• Telemarketing
• Tradeshows
Inbound Marketing Vs Outbound MarketingInbound Marketing Vs Outbound Marketing
• white papers
• eBooks
• Blogs
• vlogs
• infographics
• social media posts
Outbound Marketing
Seek out your customers with
one-way communication.
Inbound Marketing
communication between
companies and customers is two-
way.
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• Marketing to a small but specific and well defined segment of
the market.
• Niches do not 'exist' but are 'created‘
• Niches are created by identifying needs which are not
recognized by competitors
• Products are developed and delivered to satisfy the needs of
Niches
Niche Marketing
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• Video
• White Papers
• e-books
• Infographics
• Case studies
• How-to guides
• Question And Answer Articles
• Photos
What is Content Marketing
Content marketing is any marketing
format that involves the creation
and sharing of content in
order to acquire customers.
Content Marketing
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Viral marketing referred as
–Word-of-mouth
–Creating a buzz
–Leveraging the media
–Network marketing.
• Gives away products or services;
• Provides for effortless transfer
• Scales small to very large;
• Takes advantage of others’
resources.
• Facebook Share is an Example
Viral Marketing
