How the Internet of Things is reshaping product development and marketing

1. What Happens When Our Products Start Talking Back? September 29th, 2010 Garrick Schmitt @gschmitt garrick.schmitt@razorfish.com Managing Director, Experience & Platforms, Razorfish

2. #prodtalk Twitter Backchannel

3. A) Developer?B) Designer?C) Marketer?D) None Of The Above?

4. A) Smartphone?B) Kindle/iPad?C) GPS?D) Nike+?E) SmartMeter?F) More Than One? G) None Of The Above?

5. Will The Internet Of Things Will Reshape Marketing?

6. Our Panelists:Usman Haque, Pachube Andrew Zolty, Breakfast Allison Mooney, MobileBehaviorShiv Singh, PepsiCo

7. “The Internet of Things refers to the networked interconnection of everyday objects. It is generally imagined as a self-configuring wireless network of sensors whose purpose would be to interconnect all things.”

8. “After that, you’re more machine than man.”-- Gary Shteyngart on TwitterAuthor, Super Sad True Love StoryNew York Magazine

9. Botanicalls Photo Courtesy of http://interactiondesign.sva.edu/blog/archive-detail/2009/04/

11. BakerTweet Photo Courtesy of http://tweethacking.com/twitter-hacks/twitter-hack-baker-tweet-updates-baking-status-on-twitter/

12. Nokia ECO

13. Nike+

14. Hacks Photo Courtesy of http://www.mobilebehavior.com/2010/07/21/wearable-computing-check-in-here-on-foursquare-via-nike/

15. How Big Could This Be?

16. More Devices Are Connected Than People: US Carriers Added 2.6mm Devices In Q2 Versus 1.2mm Contract Customers 1) GigaOm http://gigaom.com/2010/08/10/stats-the-age-of-the-internet-of-things-has-dawned/

17. AT&T Added 896,000 Connected Devices In Q2 2010Verizon Added 264,000 Embedded Device Connections In Q2 2010 1) Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm

18. ARM Customers Sell About 4 Billion Chips This Year Average US Consumers Consume 230 MB/mo Up 50% In Six Months New York Times http://bits.blogs.nytimes.com/2010/09/20/you-too-can-join-the-internet-of-things/ Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm

19. 281 Exabytes of Online Data In 2009, Up 56x Since 2002 By 2014, Cisco Predicts 3.6 Exabytes Of Mobile Network Data Per Month – The Equivalent of 1 Billion DVDs http://www.readwriteweb.com/archives/the_coming_data_explosion.php http://news.cnet.com/8301-30686_3-10449758-266.html

20. Sensor Revolution:Vibration, Tilt, Rotation, Navigation, Sound, Air Flow, Light, Temperature, Biological, Chemical, Humidity, Pressure, Location….

21. A Few Examples…

22. LIVESTRONG

23. LIVESTRONG

24. PEPSICO

25. PEPSICO

26. NATURAL FUSE

27. NATURAL FUSE

28. Key Questions:

29. 1. Changes To Product Development?2. Shifting Approach To Marketing?3. New Ways To Share Experiences?4. New Ways To Tell Stories?5. New Ways To Change Behavior?

30. Garrick Schmitt, @gschmittUsman Haque, @uahAndrew Zolty, @aszoltyAllison Mooney, @allimooneyShiv Singh, @shivsingh

31. Thank You