How to Get Ready for Google's Mobile SEO Algorithm Update
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In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google. 1. Industry Trends 2. Mobile SEO Survey Results 3. Mobile Content Marketing 4. Software & Mobile Data: -On-Site Ranking Factors -Benchmarking your SEO Keywords for Mobile -Mobile SEO Reporting
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How to Get Ready for Google's Mobile SEO Algorithm Update
- 1. @gShiftLabs | #MobileSEO WEB PRESENCE ANALYTICS FOR AGENCIES & BRANDS “How to Get Ready For Google Mobile SEO” Krista LaRiviere, Cofounder & CEO Jeff Riddall, Director Product Strategy
- 2. @gShiftLabs | #MobileSEO 1. Industry Trends 2. Mobile SEO Survey Results 3. Mobile Content Marketing 4. Software & Mobile Data: 1. On-Site Ranking Factors 2. Benchmarking your SEO Keywords for Mobile 3. Mobile SEO Reporting 5. Q & A Let’s Talk About… @gShiftLabs | #MobileSEO Socialize with #MobileSEO
- 3. @gShiftLabs | #MobileSEO SaaS platform collects and stores billions of content-level data points from search and social. We do this for 10,000+ brands and 6,000+ users in 24 countries. We transform big data into insights with intelligence for data-driven decision making. White-labeled reporting interface capabilities for agencies. All your SEO and Social analytics in one place. gShift’s Software @gShiftLabs | #MobileSEO
- 4. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO April 21, 2015 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” - Google
- 6. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO What does this mean for SEO? Think about: • Mobile SEO. • Mobile Content Marketing. • Differences in discoverability. • Understanding the differences thru data. • Service opportunities for digital agencies. • Competitive opportunities for brands.
- 7. @gShiftLabs | #MobileSEO #1 Industry Trends
- 9. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO GSM Association, Oct 7, 2014 7.2 billion people and devices
- 10. @gShiftLabs | #MobileSEO 2015 Experimentation
- 12. @gShiftLabs | #MobileSEO SEO IS INTEGRATE D WITH EVERYTHIN G @gShiftLabs | #MobileSEO
- 13. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO WHAT IS THIS (SEO) REALLY ALL ABOUT? “It’s about the long-term process of enhancing both the brand's web presence asset and the opportunity for discoverability in search, social throughout the prospect's buying cycle and across any device.” - Krista
- 14. @gShiftLabs | #MobileSEO #2 Mobile SEO Survey Results - 293 digital marketers - March 25th to April 2nd - Retail, travel, automotive, B2B and B2C - 65% of participants were senior-level decision makers
- 15. @gShiftLabs | #MobileSEO Source: gShift 2015
- 17. @gShiftLabs | #MobileSEO Source: gShift 2015
- 18. @gShiftLabs | #MobileSEO Source: gShift 20156,000 websites between April 2014 and January 2015
- 19. @gShiftLabs | #MobileSEO 78% 22% Source: gShift 2015
- 20. @gShiftLabs | #MobileSEO Source: gShift 2015
- 21. @gShiftLabs | #MobileSEO Source: gShift 2015
- 22. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Mobile Optimized Content Marketing • Mobile website visitors have a 9.56% higher bounce rate on average compared to a desktop visitor. – Usability – Content type: video – Content style: short form, bite-sized content – Short headlines – Set up mobile conversions in Google Analytics – Test!
- 23. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Is your content discoverable from a mobile device? Is your content usable from a mobile device?
- 24. @gShiftLabs | #MobileSEO 56% 44% Source: gShift 2015
- 25. @gShiftLabs | #MobileSEO #3 Software & Mobile Data
- 26. @gShiftLabs | #MobileSEO Is your website mobile-friendly? i.e., how does it render on a mobile device like a phone or tablet? Does your content load quickly? What is your visitor’s mobile experience like? Even more important for local businesses where mobile search is more prevalent. Mobile Usability @gShiftLabs | #MobileSEO
- 27. @gShiftLabs | #MobileSEO Google WMT Warnings @gShiftLabs | #MobileSEO
- 28. @gShiftLabs | #MobileSEO Google WMT Warnings Moral of the story: Use Google Webmaster Tools! Integrated with gShift @gShiftLabs | #MobileSEO
- 29. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Fixing Usability Issues • CMS? Use a mobile friendly theme. • Make sure your site fits in mobile viewports. • Make sure font is legible • Make sure buttons are clickable. • Minimize HTML & CSS. • Avoid JavaScript. • Avoid heavy images. • Use browser caching. • If you go “mobile-only” you need to re-optimize content.
- 30. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Mobile Rank Data • Anecdotally, mobile rank is already different from desktop rank • Remember: Page 1 may only include Top 5-7 positions. • Mobile, local rank data is crucial for local businesses.
- 31. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Mobile Data in gShift • Google Mobile Rank Data • Comparative Reporting • Important to get a Benchmark Now! • Mobile Analytics – Mobile vs. Desktop vs. Tablet
- 32. @gShiftLabs | #MobileSEO Benchmark your Keywords & Content for Mobile SEO All mobile SEO resources: www.gshiftlabs.com/resources/ mobile-seo Q & A Time!
Notes de l'éditeur
- Competitor Backlink Data
- No one really knows.
- What does this mobile stuff mean for your SEO strategy? It means that everyone is carrying around, instant access to your brand. Anytime, anywhere. As a 2014 digital marketer there is an opportunity to think differently than your competitors about…
- 106 years ago… We know that It is important to realize that mobile’s relevance has actually increased, even if the excitement around it has dipped.
- According to the most recent estimates of global mobile devices penetration from GSM Association and to global population growth forecast, we estimate that the number of mobile devices in the world oficially exceeded the global population of 7.2 bliion people during the first week of October 2014. The number of mobile devices is now trending toward 10 billion by 2018.
- Experimentation is important in digital marketing and I encourage all of you to set aside a small part of your budgets for experimentation. Adobe Econsultancy… In which areas are you going to be experimenting most heavily in 2015. These are essentially the topics that form this presentation.
- SEO is not dead… not by any stretch of the imagination… bu the way we do it has change eConsultancy… SEMPO State of Search 54% of search marketers are integrating their rmobile marking with their seo
- gShift’s roots are SEO, when I founded the company in 2009, we immediately started using the term Web Presence Optimization because we knew Social and Content would ultimately become an intimate part of the SEO process. Fast forward 5 years… we had no idea it would become so true. The search engines… and yes, primarily Google have caused a massive shift in how your customers discover your brand. A massive shift for marketers. Changes such as Hummingbird, 100% keyword encryption, Social signals, Authorship all spell out that we have to be less tactical in our digital marketing efforts and more strategic. I’m ok with that. Google has put an end to poor marketing practices and quick wins and is now rewarding strong integrated owned and earned marketing strategies. And that’s ok…
- To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including retail, travel and automotive. We ran this survey between March 25 – April 2 and more than 65 percent of participants were senior level decisions makers with titles ranging from director to CMO.
- 293 – 70% think their site is mobile friendly. Well that’s good! And so we checked, and some who answered yes, were wrong. Not all, but some. And so the key message here is… please test! And it’s not There’s a difference between mobile friendly or responsive compared to mobile ready. Google webmaster tools… It may pass Google’s mobile friendliness algorithm change but the conversion rate may suck. Check out this site. It’s mine, it’s ours… now this is what it looks like on a bb….
- 11 to 50% of traffic is coming from mobile. About 10% said very little – less than 10% comes from mobile About 35% said between 11 and 25% come from mobile and the same said between 26 and 50% comes from mobile 5% were uncertain. This was actually encouraging. Now things to think about. This number will grow. And when you consider mobile are you considering hand helds and tablets or just handhelds?
- 78% were award of the algorithm update… What are you doing about it?
- 50% said yes. Almost 30% were uncertain.
- 65% are factoring mobile strategies for SEO and content marketing. Don’t wait and see.
- According to a google and nielson study. 28% of online consumers watch video on their mobile devices at least once per day (Neilson). Making it the most used channel!
- 56 and 44.
- Competitor Backlink Data
- Mobile benchmark campaign Infographic Survey results in a blog post And later today… a video (vlog) of me talking about this stuff.