We've heard lots of feedback from managed accounting services that they are afraid to give their clients access to the QB file but end up running lots of reports when the client wants some piece of information. At Profitably, we're actually building a hosted analytics solution that sits on top of QuickBooks so that the CPA maintains the QB file but reports/recommendations are available via the web in real time. For more info, check out http://Profitably.com

1. Adam Neary | CEO
“Find the next couple things you can do
to grow profits for your small business”

2. 6M small businesses
in North America
4M of them use
QuickBooks
$2.8B1
to cope with
3 searing pain points:
1 I want to grow, but where should I to focus my efforts?
2 I need to get a better handle on expenses.
3 I need to understand where I’m making and losing money.
Notes: $1.6B subscription fee+ $1.2B affiliate revenue
Source: Forrester, Gartner, Intuit, Profitably Analysis Target Market and Pain Points

3. Profitably delivers recommendations
for profit growth based on a company’s data
Our Product

4. Partnerships are already being forged
to drive value for our customer base
Our Initial Partnerships in Progress

5. 4-person boat rental and repair shop
Revenue baseline1 $269,897
Profit baseline1 $33,911
Reduce fees and service charges $1,239
Renegotiate direct materials $1,077
Hire a bookkeeper to drive contract compliance $1,077
Drive down the cost of finance charges $926
Drive down the cost of payroll administration $683
Refinance notes to lower interest expense $463
Other recommendations (5) $767
Profit impact opportunity2 $6,232
$6k opportunity on a $34k profit baseline
18% profit improvement
Notes: 1) Based on rolling 6 quarter history
2) To be realized over coming 6 quarters Case Study

6. Stratus Prep
Opportunities identified (% of net income)
Grow through increased leverage 5%
Invest in growth through social media 3%
Drive sales improvements with sales training 3%
Address unprofitable customer segments 2%
Drive down the cost of payroll admin 1%
Push out payables to drive cash availability 1%
Other recommendations (4) 1%
Profit impact opportunity1 16%
“The platform that Adam is developing will be a
quantum leap forward for thousands of small
businesses, including my own...”
16% profit improvement -Shawn O’Connor
President and Founder
Notes: 1) Preliminary Case Study

7. Adam Neary
Vice President at AlixPartners
Head of BI at Concentra
Manager at A.T. Kearney
CEO
Francis Hwang
Lead Engineer at Diversion Media
Director of Technology at Rhizome
Founder of Gotham Ruby
CTO Conference and NYC.rb
Chad Pugh
UX & Visual Design at Hot Potato
UX & Visual Design at Knowmore
Illustration and UX at Vimeo
User Experience
Visual Design
Our Team

8. Our product roadmap allows for iteration and
adaptation as we integrate customer feedback
Customer discovery & alpha testing: Began 2010-Q1 (self-funded)
Funding status: Customer validation & beta testing: Beginning 2010-Q3 (Seed-funded)
• Self-funded
Funding status: Customer creation: Beginning 2011-Q2 (Series A-funded)
Customer milestones: • Seed-funded Company building: 2012-Q2
• State and test hypotheses Funding status:
• Test alpha with group of 12 Customer milestones:
• Series A funded
• Develop and refine sales Customer milestones:
Product milestones: roadmap and positioning Customer milestones: • “Cross the Chasm” to
• Build out core functionality • Sell to 500 “earlyvangelist” • Manage formal launch mainstream customer base
• Launch to live small business owners • Drive to 20k customers
• Establish BI infrastructure Product milestones:
and test-and-learn process Product milestones: Product milestones: • Deepen integrations with
• Build out analytics library • Launch API program enabling technologies
Management milestones: • Extend partnerships • Launch advanced analytics
• Establish business plan Management milestones:
• Establish organization and Management milestones: Management milestones: • Complete transition to
initial governance • Hire first non-executive • Fill out management team process-oriented
• Secure initial partnerships team members • Drive to $75M run rate rev. organization
• Secure seed funding • Drive to $100k run rate rev. • Drive to cash positive • Build out functional depts
• Secure Series A funding • Identify potential acquirer
or proceed to public offering
Our Roadmap