1. Tagging: Emerging Trends
WebVisions
May 23, 2008
Portland, OR

2. A bit about me...
User Experience Consultant
Edmonton, Canada
Speaker
Blogger
Author

4. Question: When was metadata invented?

8. Vertical Filing Colour TV
Source: New York Times

10. vs.

13. Volume
Time

15. Volume
Time
?

19. User Resource
Tags

20. What’s Next?

21. Trends
• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation

22. More Structure

23. Structure

25. Sticky
Not Sticky

27. User Resource
Resource
Tags

28. Artist Artist
CD CD CD
Metadata from songs can be aggregated
to describe albums and artists.
http://www.plasticbag.org/archives/2005/09/how_to_build_on_bubbleup_folksonomies/

33. Leveraging
Communities

38. “humor” vs “humour”
American Spelling British Spelling
Jon Stewart Douglas Adams
David Sedaris Terry Pratchett
The Onion P.G. Wodehouse
Douglas Adams Bill Bryson

39. Automanual
Folksonomies

47. Tim Spalding

48. Combine Tags
Reduce noise & collapse
obvious synonyms
Tag Mash
Arbitrary tag combinations
& weighting
Tagsonomies
Use tag combinations to Evergreen
replicate categories
Categories

49. “I notice a hesitance toward hard-coded
semantics and manual work—people think
these things won’t scale. I learned to mix it up...
a small amount semantics on top of minimal
structure can work wonders.”
Peter Van Dijck

50. Sparking
Innovation

51. Any Text
String
Write Read

53. geotagged Marker Tag
geo:lat=54.1423
geo:long=-113.1232 } Machine Tags
namespace : key = value
clothing:size=”large”
blog:via=”http://atomiq.org”
upcoming:event=266399

56. Flickr Innovation
Flickr Users Useful Tools
Dan Catt Job at Flickr
Developers New API Methods

59. Trends
• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation

60. “When the hype wears down... I think tagging
will have altered the information landscape in
a fundamental way”
Jon Udell

61. http://genesmith.ca

62. Smith
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