Personal Information
Entreprise/Lieu de travail
Montreal, Canada Area Canada
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://contentbridge.ca
À propos
I'm a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant who specializes in B2B technology solutions. I help companies to gain a deep understanding of their customers and prospects so that they develop more relevant, engaging and persuasive messaging in support of their content marketing, traditional marketing and sales efforts.
These are the insights I can uncover about your customers and prospects*:
1) PRIORITY INITIATIVE: Why do some buyers make your solution category a strategic priority while others choose the status quo?
2) SUCCESS FACTORS: What do buyers expect to change in their organization after implementing your solution and why?
3) PERCEIVED B...
Mots-clés
b2b content marketing
buyer personas
b2b buyer personas
b2b sales enablement
content marketing
b2b marketing strategy
customer success stories
provocative insights
and message blueprint
buyer checklist
objection handlers
sales playbook
value proposition
content marketing pieces
content strategy
b2b marketing
sales enablement
b2b buyer
buyer persona infographic
b2b buying journey
b2b content strategy
b2c content
b2b technology marketing
content marketing roi
b2b buying process
Tout plus
J’aime
(4)A Tale of Two Journeys: Delivering Engaging Content to Your Buyers
ion interactive
•
il y a 9 ans
The 4th Wave of Content Marketing: From Passive to Interactive
ion interactive
•
il y a 9 ans
Content, Context and Chaos - Robert Rose
Business Marketing Association Phoenix
•
il y a 10 ans
Storytelling in 2014
Gary Vaynerchuk
•
il y a 10 ans
Personal Information
Entreprise/Lieu de travail
Montreal, Canada Area Canada
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://contentbridge.ca
À propos
I'm a Buyer Persona Institute Certified Practitioner and Content Marketing Consultant who specializes in B2B technology solutions. I help companies to gain a deep understanding of their customers and prospects so that they develop more relevant, engaging and persuasive messaging in support of their content marketing, traditional marketing and sales efforts.
These are the insights I can uncover about your customers and prospects*:
1) PRIORITY INITIATIVE: Why do some buyers make your solution category a strategic priority while others choose the status quo?
2) SUCCESS FACTORS: What do buyers expect to change in their organization after implementing your solution and why?
3) PERCEIVED B...
Mots-clés
b2b content marketing
buyer personas
b2b buyer personas
b2b sales enablement
content marketing
b2b marketing strategy
customer success stories
provocative insights
and message blueprint
buyer checklist
objection handlers
sales playbook
value proposition
content marketing pieces
content strategy
b2b marketing
sales enablement
b2b buyer
buyer persona infographic
b2b buying journey
b2b content strategy
b2c content
b2b technology marketing
content marketing roi
b2b buying process
Tout plus