Greg Strauss and Roger Sievers speak at the Sept 22, 2011 RF Chamber Business Breakfast on Online Marketing.

1. River Falls Area Chamber of Commerce Breakfast “ Finding Your Business Online” Sept. 22, 2011

4. Can Customers Find Your Business?

5. Can your customers find you online?

6. 1. Use Video to grow your business Online Video has emerged as one of the best (but overlooked social media tool!) ways to get your story across to potential customers. Video offers a great way to reach large audiences, convey your core messages and drive traffic to your site – and you can do it FREE!

7. eMarketer … .sites like YouTube, LinkedIn and Foursquare will grow…

8. SEO benefits

9. Seven in ten adult internet users (69%), or roughly half of all U.S. adults (52%) have used the internet to watch or download video – Pew Internet Is video for me?

10. U.S. Online Video Views Reach Record High in June Internet users in the U.S. engaged in over 6.2 billion video viewing sessions in June, representing an all time high, according to comScore's Video Metrix measurement product Is video for me?

11. Robertson's channel has a quarter of a million views and her video views are close to 13 million. Only for the Young? Millions within the older demographics are likely targets for online video, too, and they are just as capable of creating their own “video stars.”

12. Robertson's YouTube page points to iTune downloads, ticket sales and her own Web site, where she keeps the fan based stoked with loads of audio clips and articles.

13. Getting Started: Define Your Video Goals Before you pick up a camera, you must clearly define your marketing goals and objectives. What do you want this video to accomplish? Is this about driving traffic or creating a marketing funnel? What key messages are essential to convey to your audience? Tip: Put yourself in your customer’s shoes. Think about what they would be interested in watching and what they’d find beneficial to learn about your business, product or service

14. Avoid The Pitch! Much like with any Social Media….

16. Publish Your Video! Once completed, it is time to present your video to the world! As a marketing asset you should publish your video in as many places as you can! YouTube: YouTube is a must. It is one of the top search sites, beating Yahoo and Bing. If you do not have a YouTube account, create one – free. Customize Your Channel! Facebook: Post your video to your company’s FB page and encourage those who “like” your company to view and share the link. LinkedIn: Put your video on your company’s LinkedIn page. LinkedIn doesn’t allow direct video uploads, but you can easily share a YouTube video. Your followers will receive an update that you’ve shared content and will be prompted to watch your video. Twitter: Send out a tweet to your followers with the title of your video and a link to it.

17. You have produced, published and promoted your video! Now it’s time to measure which channel is most effective for you and your business. Website traffic - Changes in direct traffic to your website can be an indication of success. Check the source of any new traffic Social Media – Do you have more “likes” on your Facebook page or more subscribers to your YouTube channel? Measure Your Success Customers – Have you had any existing or new customers find or comment on your video online?

18. Removing FEAR from recording video

28. Always Remember the Videos Purpose when Shooting

29. 2. SEO vs. SEM – which is right for YOU? $ PAID $ FREE!!!

36. 3. Google Tools - Let Google Help You!

38. Click on More Info

39. Edit Your Info Add Pictures, Hours, Reviews, Coupons, etc.

40. Validate Your Listing

41. Create FREE Online Coupons!

42. KEY: Magellan, Telenav, and Garmin brand GPS devices

44. Use Google to Analyze Your Traffic!

45. How much traffic?

46. What parts of your site are being looked at?

47. Where are they viewing from?

48. How are they finding you?

49. What days do they visit?

50. What time do they visit?

51. 4. The Growth of the Daily Deal Groupon & Living Social Overview

52. Groupon, a Chicago-based “deal of the day” website founded by Andrew Mason, is a combination of the words “group” and “coupon.” Every day, in cities around the world, the site sends out one coupon to subscribers in each market it serves. A coupon with a significant discount and a caveat attached — if enough people sign up and agree to use the coupon, the deal will go through. If there aren’t many takers, the deal falls through. To get on Groupon, you have to contact them — if they don’t contact you first.

53. How it works: Standard Program Customer Pays for $10 Groupon worth $20 of goods and services – Lured by 50% Off! Of the $10 - Groupon gets $5 Local business gets $5

58. $500 million this year for Living Social

61. Living Social, in Washington DC, is the second biggest daily deal company out there, on pace to book $500 million in revenue this year. There are 30+ million subscribers . Pictured is LivingSocial CEO Tim O'Shaugnessy. Recently they have started Living Social Escapes, Living Social Adventures, and Living Social Family. LivingSocial Instant, which is a real-time local deal offering for consumers and merchants. Say you are near downtown St. Paul – and it’s lunchtime. There's probably 30 places you could go within a couple blocks to grab a sandwich or whatever to be in and out in a couple minutes. All 30 of those places probably want your business. Some of them are a little full, some are probably empty, but they all want your business and have no way to communicate with you about that. Living Social is building a very large mobile presence. You'll be able to essentially pull up the app and see real-time offers that might only be up for two hours for the merchant to - you look and see Chipotle is offering "pay $5 and you can get any burrito you want." You can actually buy right there on your phone and then the merchant will have a hardware device in their store where it shows up that you've bought this instantaneously. You can walk right up and you've made that purchase already. How it works: Standard Program Customer Pays for $10 Daily Deal worth $20 of goods and services – Lured by 50% Off! Of the $10 - Living Social gets $4 Local business gets $6

62. Merchants Split on Groupon Satisfaction AUGUST 9, 2011 Even when local merchants make money, many remain unhappy with deals July research from Cooper Murphy Copywriters found that nearly two-thirds of US businesses that had run a Groupon promotion said the particular promotion had been profitable for them. While a few were unsure, only 35% said they did not make money off the deal itself—an early worry among many businesses due to the deep discounting offered for such programs. Yet businesses remained unsatisfied. Fully 82% were unhappy with the level of repeat business their Groupon promotion brought in, and nearly as many said Groupon users were more price-sensitive than the average customer.

63. If daily deals haven’t already reached a tipping point, then San Francisco restaurateur Joe Hargrave believes that day is coming soon. The Tacolicious owner gets between four and nine pitches from daily deal salespeople each month. He struggles to understand why businesses would want to target potential customers who are only after a good deal. How did you first get introduced to daily deals? Groupon started, and then they just started hitting us with emails. They aren’t bothersome when there’s only one or two out on the market — you can use them at your discretion. But it’s gotten to the point where there are just too many.