The document discusses the theory of demand and concepts related to demand analysis such as the law of demand, utility theory, indifference curves, and consumer equilibrium. It explains that demand analysis is important for business managers to understand factors that influence demand, how price changes affect quantity demanded, and consumer behavior. Key concepts covered include total utility, marginal utility, diminishing marginal utility, cardinal and ordinal utility, substitution and income effects, and different types of demand functions.
![CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)