2. “ You have to treat your employees like customers.” —Herb Kelleher, complete answer, upon being asked his “secrets to success” Source: Joe Nocera, NYT , “Parting Words of an Airline Pioneer,” on the occasion of Herb Kelleher’s retirement after 37 years at Southwest Airlines (SWA’s pilots union took out a full-page ad in USA Today thanking HK for all he had done; across the way in Dallas American Airlines’ pilots were picketing the Annual Meeting)

3. The Customer Comes Second: Put Your People First and Watch ’Em deliver — Hal Rosenbluth and Diane McFerrin Peters

4. Organizations exist to serve . Period. Leaders live to serve . Period.

5. “ eighty percent of success is showing up.” — Woody Allen

6. “ You can make more friends in two months b y becomin g interested in other p eo p le than you can in two years by trying to get other people interested in you.” —Dale Carnegie

7. “ People want to be part of something larger than themselves . They want to be part of something they’re really proud of, that they’ll fight for , sacrifice for , trust .” — Howard Schultz, Starbucks ( IBD /09.05)

8. “ We are a ‘Life Success’ Company.” Dave Liniger, founder, RE/MAX