SlideShare une entreprise Scribd logo

A Primer on B2B Social Media Marketing

•Télécharger en tant que PPT, PDF•
•
G
guest05dd841b

This is a PPT presentation we use to introduce social media marketing concepts and best practices to B2B companies, who often have technical products and complex sales. This primer is designed to be a conversation starter - to be followed up with a more specific proposal for the program.

Technologie
1  sur  12
A Primer on B2B Social Media Marketing By Gutenberg Communications
Problem Statement ,[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object]
Solution – Content Marketing Independent Social Media Brand
Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
Outcome ,[object Object],[object Object],[object Object],[object Object]
Typical 1 Year Benchmarks ,[object Object],[object Object],5% click-through rate on Tweeted links 50 additional targeted company stakeholders read each case- study, whitepaper, article, blog At least one comment per post Blog is quoted in other blogs and in the media Internal teams with direct contact to stakeholders say people are reading it.
Typical 1 Year Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object]

Recommandé

Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
 
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Kerry Bridge
 
Speaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandSpeaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandArjen Strijker
 
Social Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business BloggingSocial Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business BloggingWeb.com
 
Social Media Promotion Done Right: 7 Tips
Social Media Promotion Done Right: 7 TipsSocial Media Promotion Done Right: 7 Tips
Social Media Promotion Done Right: 7 TipsPropel Guru
 
Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Alliance Relocation Services
 
10 simple steps for creating a social media strategy v2
10 simple steps for creating a social media strategy v210 simple steps for creating a social media strategy v2
10 simple steps for creating a social media strategy v2Natalie Alesi
 

Recommandé

Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
 
OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOMI Workshop @ SES London 2011 - Search & Social, a Global Perspective
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
 
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...
Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...Kerry Bridge
 
Speaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandSpeaker 7: Daniel Joerg of Burson Marsteller Switzerland
Speaker 7: Daniel Joerg of Burson Marsteller SwitzerlandArjen Strijker
 
Social Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business BloggingSocial Media Learning Lunch Part 4 Business Blogging
Social Media Learning Lunch Part 4 Business BloggingWeb.com
 
Social Media Promotion Done Right: 7 Tips
Social Media Promotion Done Right: 7 TipsSocial Media Promotion Done Right: 7 Tips
Social Media Promotion Done Right: 7 TipsPropel Guru
 
Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Alliance Relocation Services
 
10 simple steps for creating a social media strategy v2
10 simple steps for creating a social media strategy v210 simple steps for creating a social media strategy v2
10 simple steps for creating a social media strategy v2Natalie Alesi
 
10 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V210 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
 
How b2 b decision makers use social media
How b2 b decision makers use social mediaHow b2 b decision makers use social media
How b2 b decision makers use social mediaDavid Brooks
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Gene Final Social Media
Gene Final Social MediaGene Final Social Media
Gene Final Social Mediaggvenoassoc
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
Groundswell POST Process
Groundswell POST ProcessGroundswell POST Process
Groundswell POST ProcessBarbara Nixon
 
Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Simon Fraser University
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 bMahesh Srinivasan
 
LinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee ActivationLinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee ActivationLinkedIn
 
NFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social MediaNFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
 
Double Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee AdvocacyDouble Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee AdvocacyLinkedIn
 
Nlc 0410
Nlc 0410Nlc 0410
Nlc 0410Jam Media Group
 
Forrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media StrategyForrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
 
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferenceSocial and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferencePardot
 
Blogs ppt
Blogs pptBlogs ppt
Blogs pptjustox14
 
Susan Strayer
Susan StrayerSusan Strayer
Susan StrayerSocialMediaPlus
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGSW Consulting Group
 
Social Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceSocial Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceWeb.com
 
CLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGECLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGEGerd Tarand
 
Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012Jun Pontiveros
 
Speeches
SpeechesSpeeches
SpeechesFritz Gianni
 

Contenu connexe

Tendances

10 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V210 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V2Natalie Alesi
 
How b2 b decision makers use social media
How b2 b decision makers use social mediaHow b2 b decision makers use social media
How b2 b decision makers use social mediaDavid Brooks
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Gene Final Social Media
Gene Final Social MediaGene Final Social Media
Gene Final Social Mediaggvenoassoc
 
Groundswell POST Process
Groundswell POST ProcessGroundswell POST Process
Groundswell POST ProcessBarbara Nixon
 
Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Simon Fraser University
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
 
LinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee ActivationLinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee ActivationLinkedIn
 
NFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social MediaNFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
 
Double Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee AdvocacyDouble Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee AdvocacyLinkedIn
 
Forrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media StrategyForrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
 
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferenceSocial and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferencePardot
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGSW Consulting Group
 
Social Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceSocial Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceWeb.com
 

Tendances (19)

10 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V210 Simple Steps For Creating A Social Media Strategy V2
10 Simple Steps For Creating A Social Media Strategy V2
 
How b2 b decision makers use social media
How b2 b decision makers use social mediaHow b2 b decision makers use social media
How b2 b decision makers use social media
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media Overview
 
Gene Final Social Media
Gene Final Social MediaGene Final Social Media
Gene Final Social Media
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
 
Groundswell POST Process
Groundswell POST ProcessGroundswell POST Process
Groundswell POST Process
 
Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?Why Isnt My Social Media Strategy Working?
Why Isnt My Social Media Strategy Working?
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminar
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
 
LinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee ActivationLinkedIn Elevate: The Power of Employee Activation
LinkedIn Elevate: The Power of Employee Activation
 
NFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social MediaNFSSC - The Good, the Bad and the Ugly of Social Media
NFSSC - The Good, the Bad and the Ugly of Social Media
 
Double Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee AdvocacyDouble Your Content Engagement via Employee Advocacy
Double Your Content Engagement via Employee Advocacy
 
Nlc 0410
Nlc 0410Nlc 0410
Nlc 0410
 
Forrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media StrategyForrester POST Model - Corporate Social Media Strategy
Forrester POST Model - Corporate Social Media Strategy
 
Social and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users ConferenceSocial and Emering Media Panel - Pardot Users Conference
Social and Emering Media Panel - Pardot Users Conference
 
Blogs ppt
Blogs pptBlogs ppt
Blogs ppt
 
Susan Strayer
Susan StrayerSusan Strayer
Susan Strayer
 
Get Smart Web Social Media Introduction
Get Smart Web Social Media IntroductionGet Smart Web Social Media Introduction
Get Smart Web Social Media Introduction
 
Social Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceSocial Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions Experience
 

En vedette

CLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGECLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGEGerd Tarand
 
Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012Jun Pontiveros
 
emcee / mc Opening speech example
emcee / mc Opening speech example emcee / mc Opening speech example
emcee / mc Opening speech example ddaya11
 
Problem Solving and Decision Making
Problem Solving and Decision MakingProblem Solving and Decision Making
Problem Solving and Decision MakingIbrahim M. Morsy
 

En vedette (7)

CLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGECLOSING REMARKS: THE NEED FOR MORAL COURAGE
CLOSING REMARKS: THE NEED FOR MORAL COURAGE
 
Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012Opening remarks for nstp lts graduation 2012
Opening remarks for nstp lts graduation 2012
 
Speeches
SpeechesSpeeches
Speeches
 
Graduation closing remarks
Graduation closing remarksGraduation closing remarks
Graduation closing remarks
 
Closing remarks
Closing remarksClosing remarks
Closing remarks
 
emcee / mc Opening speech example
emcee / mc Opening speech example emcee / mc Opening speech example
emcee / mc Opening speech example
 
Problem Solving and Decision Making
Problem Solving and Decision MakingProblem Solving and Decision Making
Problem Solving and Decision Making
 

Similaire à A Primer on B2B Social Media Marketing

Social media overview
Social media overviewSocial media overview
Social media overviewSocial Wants
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSocial Wants
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
Week 3 lecture notes com370
Week 3 lecture notes com370Week 3 lecture notes com370
Week 3 lecture notes com370Olivia Miller
 
Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Olivia Miller
 
Introduction to Social Selling
Introduction to Social Selling Introduction to Social Selling
Introduction to Social Selling InsideView
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingThink Digital First
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationAmplifi
 
7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media MarketingThink Digital First
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
How to Make Social Media Work for B2B and B2G
How to Make Social Media Work for B2B and B2GHow to Make Social Media Work for B2B and B2G
How to Make Social Media Work for B2B and B2GMailerMailer
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers SeminarShashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Radian6 at Be2campEast
Radian6 at Be2campEastRadian6 at Be2campEast
Radian6 at Be2campEastBe2camp Admin
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSymbio Agency Ltd
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing BuckMzinga
 

Similaire à A Primer on B2B Social Media Marketing (20)

B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Week 3 lecture notes com370
Week 3 lecture notes com370Week 3 lecture notes com370
Week 3 lecture notes com370
 
Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370Week 4 lecture_notes_COM370
Week 4 lecture_notes_COM370
 
Introduction to Social Selling
Introduction to Social Selling Introduction to Social Selling
Introduction to Social Selling
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingWarren Knight 7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Intro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group PresentationIntro to social media - YTA Peer Group Presentation
Intro to social media - YTA Peer Group Presentation
 
7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online Communities
 
How to Make Social Media Work for B2B and B2G
How to Make Social Media Work for B2B and B2GHow to Make Social Media Work for B2B and B2G
How to Make Social Media Work for B2B and B2G
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Radian6 at Be2campEast
Radian6 at Be2campEastRadian6 at Be2campEast
Radian6 at Be2campEast
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
 

Dernier

Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 

Dernier (20)

Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 

A Primer on B2B Social Media Marketing

  • 1. A Primer on B2B Social Media Marketing By Gutenberg Communications
  • 2.
  • 3.
  • 4. Solution – Content Marketing Independent Social Media Brand
  • 5. Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.