Citysearch is a leading local guide with over 143 million users exposed to its network each month. It receives 17 million monthly unique visitors, making it a top 50 most trafficked US site. Citysearch provides user and editorial reviews and searches for restaurants, bars, and shopping. It aims to be more social through integration with Facebook, more mobile through smartphone apps, and continues expanding standard media offerings. Advertising options target consumers searching for local businesses and events.
11. More social New social capabilities from social networks, such as Facebook and others to come, allow you to easily sign-in, review and rate local businesses and share them with friends and the Citysearch community.
17. Standard media Profile Page Placement Home and Section Page Placement www.citysearch.com 7 Get your brand on the minds of socially active users who rely on Citysearch to make informed decisions on where to spend their time and money. 300x250 300x250 300x250
18. www.citysearch.com 8 Uncluttered Environment Average time spent on profile page: 2 minutes Nearly 70% of all traffic comes to the profile page 300x250 300x250 Page anchors at tabs as users read reviews and get directions, making the lower 300x250 unit a valuable ad placement
19. Bars & Clubs Be top of mind by promoting your brand to Citysearchers planning their get-togethers at local bars and clubs. Traffic 5 M monthly page views 3 M monthly uniques Target by: Geo: IP address, Citysearch market 300x250 on section page, 300x250 (2) on bar and club profile pages www.citysearch.com 9 300x250 Source: internal data, Visual Science/Atlas, September 2009.
20. Restaurants Promote your brand to Citysearchers planning their week as they look for places to celebrate a special occasion or connect with friends over a casual meal. Traffic 10 M monthly page views 6 M monthly uniques One of the highest trafficked area of the site Target by: Geo: IP address, Citysearch market Category: American, Seafood, Asian, Latin & Mexican, Italian, Steakhouse & BBQ, Fast Food, PizzaFine Dining ($$$–$$$$) 300x250 on section page, 300x250 (2) on restaurant profile pages 300x250 Source: internal data, Visual Science/Atlas, September 2009. www.citysearch.com 10
21. Shopping Reach consumers who are actively searching for stores and places to spend dollars. Traffic 3M monthly page views 1.5 M monthly uniques Target by: Geo: IP address, Citysearch market 300x250 on section page, 300x250 (2) on business profile pages 300x250 www.citysearch.com 11 Source: internal data, Visual Science/Atlas, 12 mo. Average Jan-Dec 2008. Source: internal data, Visual Science/Atlas, September 2009.
22. Section Roadblock: 100% SOV Package Details Geo targeting, time of day, day of week 900x60 and 300x250 on Section pages Available daily Add on: 300x250 (2) on Profile and Search pages www.citysearch.com 12 Section Page 900x60 300x250 300x250 300x250 Profile Page Dependent on availability.
30. Poll Comps – Results page (pop up) 160x600 Mouse-over each territory to find out state results!
31. Poll Comps – View More Polls Each poll will have a “View More Polls” link that will feed the user to a custom page with additional exposure for the advertiser 680x100 300x250
32. Best of Citysearch Shopping Sponsorship Associate your business with the BEST your city has to offer! 100% share of voice on all Best of Citysearch pages and modules (which reaches over 80% of all Citysearch traffic) Take-over a city or metro for the 6-week campaign Ad Units 88x31 Logo (15k file size) 900x60 Mega (40k file size) 300x250 Mantle (30k file size)
Notes de l'éditeur
Approx. 30% of users scroll to bottom of page to read reviews and get directions.
Expected launch for logo in marquee April 15th for logo on