1. Ryan Hess Tonisha Morris Sandra Nasilowski Phil Sampona Simulation

2. Overview Introduction Companies Using Simulation Real World Simulation Discussion/Example Simulation Program

3. What is Simulation? A simulation is the process of creating a model in which the purpose is to control the behavior of a system Can be used for predictions (i.e. forecast) Simulation can be used to predict the way in which the system will evolve and respond to its surroundings, so that you can identify any necessary changes that will help make the system perform the way that you want it to. For example: Dr Greenberg and his flight

4. Advantages The main advantage is real world systems (feedback) This allows the designer to determine the correctness and efficiency of a design before the system is actually constructed. Simulations permit system designers to study a problem at several different levels of abstraction Can be used as an effective means for teaching or demonstrating concepts to students.

5. Disadvantages Expensive to build a simulation model. Expensive to conduct simulation. Sometimes it is difficult to interpret the simulation results. Simulation Errors

6. Who Uses Simulation? Financial Planners Ameriprise Financial, Fidelity Investment retirement General Motors Product offerings, net income Proctor and Gamble Foreign exchange risk Retailers Sales forecasts

7. Oil Companies Eli Lilly & other drug companies R&D Costs of symptom variations Plant capacity Shareholder Value Award Program Employees Employee stock options

8. Allen Communication Leading provider of research and analysis for the IT industry Client Snapshot Company: Leading Independent IT Analyst 3,900 sales associates in more than 75 locations worldwide

9. Client Parameters Simulation Solution Improve individual/ team efficiencies Course that engages all audience members (ex. Account Executives, Account Partners, Sales Specialists, Sales Managers) Needed an end product that could be repurposed at a later date to train team members who didn’t attend the gathering

10. Simulation Solution Needed a simulation approach that would impact learners Allen Communication worked to capture the client’s culture and attitude in real-world scenarios. Developed a simulation solution that provided depth and connection required for a sales audience

11. The Course Simulation delivered a real-life replication for an 18 month sales cycle. Pauses were provided at key points in the decision making process, requiring learners to make decisions on next steps that would affect the outcomes of the remainder of the simulation. Learners worked through 20 decisions in teams of five, competing against other teams for the best “score.”

12. Metrics Learning metrics are extremely important Transposed all decisions learners could make into values, enabling a method of tracking metrics. Each metric was tracked per decision point and at the selection level and each available answer was assigned a particular weight or rank.

13. ASPEN Plus What is ASPEN? A process engineering modeling tool used in design, optimization, and performance modeling of chemical plants.

14. How is it used? Inputs: Chemicals Flow Rates Temperatures Thermodynamic Data on Specialty Chemicals Reactions

15. ASPEN Flowsheet Valves Reactor Output Stream Input Stream Mixer Distillation Columns

16. What does it tell you? Outputs Chemicals after reactions Flow Rates of all chemicals (reacted and non-reacted) Temperatures

17. How is it used for optimization? Allows you to change different variables while running a single simulation. Ex: Cooling water flow rate Allows you to simulate to achieve maximum yield in reactions. Ex: Catalyst Flow Rates