Presentation at MoMo Madrid May 2009 - on Mobile Music

1. mm CHANNEL Multimedia Mobile Channel “ Enabling the Digital Multimedia Experience” Mobile music and the evolution to social media Company presentation – May 09 May you require more information, please refer to : Cristobal Alonso cristobal.alonso@mmCHANNEL.com Marc Rose Chief Commercial Officer marc [email_address]

2. The fast music r-evolution Portable music Digital portable music Mobile digital portable music User-generated mobile digital portable music

3. No worries, this is not going to be a company product show Just 5 very quick slides to talk about us

4. mmCHANNEL enables an innovative vision… Subscriptions Recommend Advertise Communities Music . All formats Games Video Infotainment Images Marketing Messages Events UGC

5. Some mmCHANNEL music implementations

6. Some mmChannel music implementations

7. Content = Attention Content, Tools & Services = Attention, Participation, Interaction, and Content http://www.flickr.com/photos/wespionage/ But the Value Equation is changing

8. This requires to identify a new Enablement Pattern Higher repeat visits More Loyal Users Higher levels of interaction More useful site More content More traffic More links More authority

9. The next step to community music!

10. The next step to community music!

11. There are still attractive models around (mobile) music

12. MoMO Amsterdam: G erd Leonhard Presentation extract

13. The elimination of DRM on its present form will create a second R-evolution DRM will cease to exist very soon, how will the industry and its different players behave then?

15. The operators know this but don´t have a real answer, so far is to leverage music and its value to bundle their internet” all you can eat” offers