Chap 11 e161

Chapter 11 Pricing Products: Pricing Strategies

Case Study Kmart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 -

Learning Goals ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object]

Skimming Pricing Example ,[object Object],[object Object],Marketing in Action Click on iPod for website 11 -

Product Mix Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Product Line Pricing Marketing in Action Click on screenshot for website 11 -

Captive Product Pricing ,[object Object],Marketing in Action 11 -

Product Mix Pricing Strategies ,[object Object],[object Object],[object Object],[object Object]

How does AOL bundle? Marketing in Action Click on screenshot for website 11 -

Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategies

This small inn located in a summer resort uses seasonal discounts Marketing in Action 11 -

Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategies

Movie theatres, resorts and hotels often use segmented pricing for children Marketing in Action 11 -

Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategies

Psychological Pricing ,[object Object],Marketing in Action 11 -

Price Adjustment Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategies

Promotional Pricing ,[object Object],Marketing in Action 11 -

Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Responding to Competitors’ Price Changes ,[object Object],[object Object],[object Object],[object Object]

Responding to Competitors’ Price Changes Figure 11.1 11 -

Kellogg’s Responds to Price Cuts ,[object Object],[object Object],Marketing in Action 11 -

[object Object],[object Object],[object Object],Kellogg’s Responds to Price Cuts Marketing in Action 11 -

Public Policy and Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Public Policy and Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chap 11 e161

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Chap 11 e161