1. Engine 24 September 2009

2. A little bit about me.

3. Communication Consumer behaviour Research & Design Technology and the Web The creative process I’m interested in…

4. Business degree 2 years marketing experience Digital presence www.romneytaylor.com

5. What I believe in.

6. Above-the-line mass media should be used sparingly, if at all...

7. Instead…

8. … we should engage consumers in ways that are both relevant and aligned to their interests by using innovative channels that ensure that the message is (( embraced )) and not blocked.

9. People are hard-wired to notice only what is different.

10. SO.

11. In order to break through the clutter, we need to actively meet members of niche communities in meaningful ways. clutter clutter clutter clutter clutter

12. I believe passionately in harnessing the power of digital media and making use of targeted communication to achieve this .

13. I also firmly believe that brilliant research is the foundation that every good piece of communication is built on . R E S E A R C H

14. What I’ve done.

15. Blue chip clients

16. Fusion Outsourcing Services Now we’re talking

17. Launch pack

19. Sea Harvest Client + agency

20. Website

21. Online recipe book

22. Unilever Flora pro-activ

23. Doctors pack

24. South African Breweries Amstel bottle conundrum

25. ?

26. Thank you!