Social media has dramatically changed how people interact and share information online. If most people started using social media more than email, it could transform industries and marketing approaches. Events may become secondary to online social media communities that people use to connect first before in-person interactions. While hype exists, social media is a real tool that organizations are trying to understand how to adopt, as it may change face-to-face marketing approaches unrecognizably from today.
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Social Media Assessment
1. What if Social Media Dramatically Changes Our Industry…Tomorrow? “Assessment of Social Media impact on Events & Exhibitions" Monday, September 14, 2009 by Stephen Nold PresidentAdvon Technologies Prepared For David Erich & Experient Team
2. Social media an umbrella term media (tools) designed for social interaction, created using highly accessible and scalable publishing techniques online social conversations transforms broadcast media monologues (one to many) into social media dialogues (many to many) Changes people from content consumers into content producers is a shiny new toy
3. Social media But, are customers Yes - ing? I listen- Great! think are they Content/Conversation Social interface Media/Tools Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
5. It is zillions of conversations that people are having…online…24/7…right now!
6. Social media is NOT Inbound marketing A single solution A media The message or content Really that new anymore
7. What IF? Most people starting using social media? Social Media was used more than email? There was a rush to adopt these tools? That people became the source of content - not editors and publishers? What if online education was the best way for people to learn?
8. What IF? Most people starting using social media? 3/4 Americans use social technology Forrester: Growth of Social Technology, 2008 2/3 of the global Internet population visits social networks Nielson: Global Faces and Networked Places, 2009 Social Media was used more than email? Social Media is the #1 activity on the Web Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008
9. What IF? What if online education was the best way for people to learn? “2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction”U.S. Department of Education Study
10. What IF? SM was creating a great marketing shift… becoming the most successful way to promote a brand… changing f2f marketing today… dramatically changing f2f marketing to becoming unrecognizable as we define it today…
11. What IF? What if show organizers were already seeing success with Social Media? What if Events were secondary to Social Media communities and our customers focused on creating online communities first and then offered live face to face interactions second?
Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
Social media are/is NOTInbound Marketing (Hubspot)A single solutionA MediaThe message or content
Will to continue to be valuable – it is not a fad May transform to meet market optimization Can be monetized with the right application There is a lot of Hype and Myths Organizations are trying to figure out how to adopt No one has the perfect answer for all Events and Exhibitions are currently and will continue being changedExperient could be a catalyst for this change
