1. `The future of Magazines´ Research proposal for Sofie Spindler and Cosmopolitan By: Linda van der Meer

3. Research Question

4. Theory

5. Methodology

6. Financial proposal

8. Research Question: I will discuss two points in my proposal: What will happen to the quality of content in the new format? What will happen to the readers´ consumption behavior ? The main Question will be: ´What will happen to the quality of the content of the traditional printed magazine when they change their format into an E-zine and how will the new format affect the readers´ consumption behavior?´

10. The quality of Peer Production of Content

11. Readers´ consumption behavior

13. Interactivity

14. E-publishing

18. C. Walker; four ways of participating

19. Kraaijkamp & van Eijk; Reasons for cultural participation

20. Different types of readers

21. Age, gender, level of education etc.

23. The readers´ consumption behavior will change

24. In what way will it change?Emperical Research

25. Methodology The main research question will be: ´What are the differences in key characteristics of readers of the E-zine and readers of the traditional printed magazine?´

26. Methodology Key Facts: Method: A survey Target group: Readers of Cosmopolitan and audiences of book/magazine stores. Duration: The survey will be held during a month Variables: Gender, age, level of education, level of income, subscription, internet access, preferences etc. Results: Will be published online and in the magazine Mission: To get a clear profile of the type of readers of the traditional magazine and the type of readers of an E-zine

27. Financial Proposal The total costs per researcher are: Junior Researcher  €2720,- Medior Researcher  €3640,- Senior Researcher  €3600,-

28. Conclusion

29. Questions?