STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa

1. Video Streaming Technologies
Optimise Learning, Interaction & Networking
Presented by:
Marcel Klaassen
CEO: FNB Biznetwork/ Small Business
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 1

2. Discussion Points
Introduction to FNB Biznetwork
Strategy Comes Before Technology
Choose the Right Platform for your Market
Create a Reliable Brand
Include your Customer
Continuously Innovate
Measurement is Key
Questions
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 2

3. Introduction to FNB Biznetwork
Small Business Support Platform Offered to FNB Commercial
Customers (Turnover < R5 mil)
Mentorship, advice, business content, tools & templates, facilitated
networking – in conjunction with Small Business Banking Suite
Touch Points: High: 1-on-1 Mentorship
Medium: National Broadcast Events
Low: Online/ Interactive Social Media Platform
Focus Areas: Business Information and Networking
Strategy: To become the largest business support network in SA
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 3

4. Strategy Before Technology
To be the largest provider of entrepreneurial support
To be the largest provider of entrepreneurial support
(Market Share)
(Market Share)
Access to
Access to
Access to
Access to Build, Enable
Build, Enable best
best
high quality
high quality
information
information
and Accelerate
and Accelerate commercial
commercial
banking
banking
networking
networking Entrepreneurship
Entrepreneurship products &
products &
& support
& support In South Africa
In South Africa platforms
platforms
Through cost effective channels & relationships
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 4

5. Choose the platform for your market
People: What are they ready for?
Objectives: What do you want to achieve?
Strategy: Your future relationships with customers?
Technology: The tools to help you get there?
“SME’s have taken over from large business as the biggest driver of internet
access in South Africa. Every small business connects between 1 and 20 new
users to the net” Arthur Goldstuck (World Wide Worx)
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 5

6. Platform: National Broadcast Events
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 6

7. National Broadcast Events
Live Show (Global Access Broadcast)
35 Locations Across South Africa, Namibia & Botswana
Up to 3000 attendees on one evening
16 Shows to date
Guest Speakers: Adrian Gore, Raymond Ackermann, Paul Harris,
Gary Bailey, Suzie Orman, Gideon Novick, Alan Knott-Craig
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 7

8. Web Based Platform
Knowledge Bank
250 tools and templates
Advertising Wall
Ask the Expert
Video Downloads
Online Networking
Clubs & Blogs
Discussion forums
Access to Events
FNB banking Solutions
Self Assessment Tools
Business Plan builder
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 8

9. Web Based Platform – Video Library
100+ Videos
Share, stream, DL
Gain access to
& share event
content anytime
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 9

10. Create a reliable brand
Be Consistent
Deliver Top Quality
Reliable Systems & Processes
Give the market time to trust new
Technologies & platforms
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 10

11. Include your Customer
Interactive Q & A
Live Feedback Sessions
Web Polls
Online Interaction with members
Incentives for involvement
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 11

12. Continuously Innovate
On the other hand…
“If I ask my customers what they want
they would probably say a faster horse”
Is the market big enough?
Is the timing right?
Is the opportunity aligned to core business?
Is there room for differentiation?
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 12

13. Innovation: Biznetwork Webinars
1/ Week (15 Min.)
19600 Hits
975 Visitors
Available for DL &
Distribution
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 13

14. First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 14

15. Measurement is Key
Live Event Tracking & Feedback
Website Analytics
Review & restage or measurement is a waste
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 15

16. And Finally…
Questions?
First National Bank – a division of FirstRand Bank Limited.
An Authorised Financial Services Provider. 16