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Social Networks

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Social Networks

  1. 1. Types of Social Networks<br />Social Networks & Business<br />Benefits & Limitations<br />Security of Information?<br />Future of Social Networks<br />Social Media Revolution (Video)<br />Social Networks<br />Tarnjeet Singh Plahe<br />plahet@aston.ac.uk<br />
  2. 2. “Broad-range” social networking sites<br />All interests and backgrounds e.g. <br />“Niche” social networking sites<br />Targeted at specific audiences e.g. <br />400 million users1<br />75 million users2<br />1+ billion views a day<br />20 hours uploaded every minute3<br />1. Types of Social Networks<br />125 million users4<br />4 billion images5<br />30 million members7<br />60 million members8<br />15 million unique visitors6<br />
  3. 3.
  4. 4. Businesses need to keep up with the pace of social media whilst leveraging its power to their greatest advantage<br />Public visibility<br />Social networking strategy <br />Timing is key, as fast moving websites require timely updates and commitment to fresh posts on a regular basis. <br />Specialist blogs and online forums<br />Competitive advantage<br />Article: The Guardian - BBC tell news staff to embrace social media<br />Technology is changing the nature of journalism<br />Wider range of opinion; giving access to range of voices<br />Improves reporting – allows closer coverage i.e. Haiti earthquake<br />Twitter and RSS readers allow journalists to better understand audience<br />2. Social Networks & Business<br />
  5. 5. 3. Benefits & Limitations<br />Benefits<br />Cost effective strategy e.g. viral marketing<br />Great knowledge sharing approach<br />Opportunity to discover and be discovered by collaborators and even potential employers<br />Expanding upon and building a global business<br />Builds credibility – increasing customers’ confidence<br />Limitations<br />Risk of decline in employee productivity levels<br />Can be time consuming and labour intensive<br />Need to be adaptive to fast pacing changes in social media<br />Lack of anonymity <br />Risk of scammers and identity theft<br />
  6. 6. 4. Security of information?<br />Potential exploitation of security holes to access and abuse private details<br />Combination of personal details with visual images – potentially dangerous<br />Personal information is stored in countless databases<br />How secure is this information?<br />Article: Facebook: All Your Stuff is Ours, Even if You Quit<br />Conspiracy theory…?<br />An interesting video about who collects our information on Facebook:<br />http://www.youtube.com/watch?v=tOfgUVpb1WA<br />Is Big Brother really watchingspying on us all?<br />
  7. 7. 5. Future of Social Networks<br />“<br />”<br />…we will no longer search for products and services via a search engine, rather they will find us via social media.9<br />A semantic web approach<br />Social Searching<br />Sponsored listings<br />Organic listings<br />Social graph listings<br />Universal identities<br />Aggregation of multiple profiles on different social networking sites<br />Click for info on book<br />
  8. 8. 6. Social Media Revolution<br />Long version (4 mins): http://www.youtube.com/watch?v=sIFYPQjYhv8<br />Short version (2 mins): http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  9. 9. Thank youfor watching<br />Any questions…<br />
  10. 10. References<br />[1] ARTHUR, C. (2010). Facebook is the new threat to Google [online]. Available from: http://www.guardian.co.uk/technology/2010/feb/09/facebook-google-news-search [Accessed 13 FEB 2010]<br />[2] Network World. (2010). Is Twitter losing its luster? [online]. Available from: http://www.networkworld.com/news/2010/020110-social-networking-twitter.html [Accessed 13 FEB 2010]<br />[3] Google. (2010). General YouTube Stats (Sundance 2010) [online]. Available from: http://sites.pressatgoogle.com/sundance2010/general-youtube-stats [Accessed 13 FEB 2010]<br />[4 ]CrunchBase. (2010). MySpace Company Profile [online]. Available from: http://www.crunchbase.com/company/myspace [Accessed 13 FEB 2010]<br />[5] E-consultancy.com Ltd. (2010). 20+ mind-blowing social media statistics revisited [online]. Available from: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited [Accessed 13 FEB 2010]<br />[6] Flixster. (2010). About Us [online]. Available from: http://www.flixster.com/misc/about[Accessed 13 FEB 2010]<br />[7] Wikipedia. (2010). Last.fm [online]. Available from: http://en.wikipedia.org/wiki/Last.fm [Accessed 13 FEB 2010]<br />[8] LinkedIn. (2008). About Us | LinkedIn - Public Relations [online]. Available from: http://press.linkedin.com/about[Accessed 13 FEB 2010]<br />[9] Socialnomics– Social Media Blog. (2010). 4 Social Media Questions Answered [online]. Available from: http://socialnomics.net/2010/02/03/4-social-media-questions-answered [Accessed 13 FEB 2010]<br />