10. 19th century
19th century
Engineering
Mass
Production
Marketing
Aesthetics
11. Definition of Design by ICSID
Definition of Design by ICSID
• Design is a creative activity whose aim is to
establish the multi‐faceted qualities of objects,
q j
processes, services and their systems in whole
life cycles. Therefore, design is the central
life cycles Therefore design is the central
factor of innovative humanisation of
technologies and the crucial factor of cultural
technologies and the crucial factor of cultural
and economic exchange.
– The International Council of Societies of Industrial
Design (Icsid)
12. Task One
Task One
• Enhancing global sustainability and
environmental protection (global ethics)
p (g )
14. Sanyo Eneloop Universe
Sanyo Eneloop Universe
• rechargeable hyrbids in about 2.5 hours, also
j
juice‐up your USB‐equipped gear.
py q pp g
• it takes about 6 days for the internal lithium
ion batteries
ion batteries
15. Task Two
Task Two
• Giving benefits and freedom to the entire
human community, individual and collective
y
final users, producers and market protagonists
(social ethics)
(social ethics)
22. Task Three
Task Three
• Supporting cultural diversity despite the
Supporting cultural diversity despite the
globalization of the world (cultural ethics)
37. Task Four
Task Four
• Giving products, services and systems, those
forms that are expressive of (semiology) and
p ( gy)
coherent with (aesthetics) their proper
complexity.
complexity
43. Design in Knowledge Economy
Design in Knowledge Economy
Knowledge economy
•
Design is knowledge
Design is knowledge
•
Industrial Commercial Design is the product
•
NTUST is the brand of the product
•
44. Need and Offer
Need and Offer
• Need
d
– the transformation of Taiwan Business
– OEM ODM (development) OBM
– B2B to B2C
• Offer
– Taiwan produce 30000~40000 design students /
Taiwan produce 30000 40000 design students /
year
– 400 design school in Asian (business week)
400 design school in Asian (business week)
– reach 200 design school from 2000~2008 in China
45. The Spectrum
The Spectrum
Hi Art
Hi‐Art Hi Tech
Hi‐Tech
Hi‐Life
Marc Newson, Sony DV
Apple iPod
pp
Alessi ,
, recorder, ,
Propaganda Glofiish
46. Kinds of Creativity
Kinds of Creativity
Hi‐Tech
Hi‐Art Hi‐Life
Collaborative
Personal In between
Creativity
Creativity Creativity
Famous
Celebrity Designer within
Designer Company Company
47. How to Cultivate
How to Cultivate
Hi‐Art Hi‐Tech
Hi‐Life
Personal Group Creativity,
Creativity, Design,
In between
Lifestyle
Lifestyle, Management,
Management
Environment Manufacture
78. Personal music player i
Personal music player i
Walkman
20 years ago
All Hardware
manufactured in japan
Very few software
Easy to follow
Easy to follow
79. Personal music player ii
Personal music player ii
Apple ipod id
A l i d video now
70% hardware by japan
30% software by u.S.
Plus iTunes music
authorization
Hard to follow
Cost price u.s. 143
Retail price u.s. 299
p
Profit 51%
80. Tech Versus Service
Tech Versus Service
• The Digital Technology • The Digital Service
• Music encoder and • Mp3 + micro hard disk
Music decoder – No more forget to bring
Your favorite music
• Interactive Process and
Interactive Process and
– Copy a CD in 30 seconds
Interface layout
• iTunes
– Part of total service
– Manage your music
gy
– Connecting to the music
lover society
81. User Scenario (Design)
Innovation knowledge (IT)
Most appropriate (faster or slower)
Mt i t (f t l )
創新是設計的本質、使用者是創新的根源
使用經驗是設計的最終仲裁 使用情境是創新設計的起點
使用經驗是設計的最終仲裁、使用情境是創新設計的起點
USER‐ORIENTED INNOVATION
112. What Future Designers Is Like
What Future Designers Is Like
• Not Graduate of Industrial Commercial Design
but Innovative Designer in the Knowledge
g g
Economy
• Design is cross disciplinary innovation
Design is cross‐disciplinary innovation
provider in product, system, service.
• Experts in every disciplines are needed.
• The key is to know the UOIDM
The key is to know the UOIDM
