This document discusses the rise of mobile technology and its future possibilities. It notes that there are now more mobile devices than people, with the average person owning 1.3 mobiles. Mobile phones are used for more than just calls, with over half of teens listening to music on their phones and nearly half of adults using mobile data. The document explores how mobiles are used for the web, media, apps, and more. It also discusses challenges like costs and fragmentation. Predictions for the future include mobiles becoming primary computing devices and everything becoming connected through location services and the cloud.

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3. Source: Carphone Warehouse – Mobile Life 2007

4. The Promise: ‘ Your mobile can do anything!’

5. The Promise: Statistic: We have an average of 1.3 mobiles each

6. The Promise: Teens frequently have a handset for each network

7. Source: International Telecommunications Union (UN) The Promise: Statistic: There are more of them than there are of us 2009: 4.6b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide

8. Reality check: 49% of the UK adult public has used mobile data 21% of the UK adult public listens to music on their mobile at least once/month 51% of UK 13 – 17yo listen to music on their mobile at least once/month Fe_llya on Flickr

9. So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation We-make-money-not-art on Flickr

12. So what is context?

13. So what is this ‘mobile’ thing anyway? Mobile web Mobile media Apps/Widgets

14. So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Mobile web

15. So what is this ‘mobile’ thing anyway? Mobile web

16. So what is this ‘mobile’ thing anyway? Mobile web

17. So what is this ‘mobile’ thing anyway? Connecting to global audiences not served by PC Mobile web Desktop PC % of total Mobile % of total United Kingdom 69% United Kingdom 62% United States 10% United States 8% Canada 2% Nigeria 6% Netherlands 1% Kenya 4% Australia 1% South Africa 2%

18. So what is this ‘mobile’ thing anyway? Mobile media MUSIC SCREENSHOTS

19. So what is this ‘mobile’ thing anyway? Mobile media doesn’t have to be short! Mobile media

20. So what is this ‘mobile’ thing anyway? Inbound video creativity Mobile media

21. So what is this ‘mobile’ thing anyway? Stat: Over 2B downloaded iPhone apps 1B from April 2009-September 2009 alone (And don’t forget iPad, Android, Blackberry, Nokia…) Apps/Widgets

22. So what is this ‘mobile’ thing anyway? 50 Billion apps are projected for 2012 (a $17.5 billion market) Source: GetJar 2010 Apps/Widgets

23. So what is this ‘mobile’ thing anyway? Good apps: Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) Apps/Widgets

27. So what is the future? Prediction: Mobiles will take centre stage to become primary computing devices Tambaco the Jaguar on Flickr

28. So what is this ‘mobile’ thing anyway? Prediction: Messaging types (and contacts) will converge

29. So what is the future? Prediction: Everything becomes connected and these objects will become prevalent Mac Funamizu on Petitinvention

30. So what is the future? Prediction: Everything will be filtered by location University of Washington

31. http://www.microvision.com So what is the future? Prediction: Everything will be filtered by location

32. So what is the future? Mass participation and creativity will grow

33. OCARINA So what is the future? The rest of the world will connect – and we can’t predict what that will mean

34. So what is the future? Our mobiles will be our constant connections to ‘the cloud’

35. Your mobile was just the FIRST connected device.

36. Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte