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Treinkonijn
1.
Falling in love
with media enjoying the chaos Conceptual design
2.
Index Branding
Overview Launch Progress Media Strategy
3.
Branding Target group
Positioning statement Brand identity Brand values
4.
Target group
5.
“ We want
people to enjoy arriving at or departing from Delft Central Station while feeling comforted and guided as they are on their way to their destination.” Positioning statement
6.
Positioning statement
7.
Brand identity
8.
Brand values
9.
Overview
10.
11.
12.
13.
14.
15.
16.
Launch
17.
Progress
18.
Progress
19.
Progress
20.
Media strategy Printed
matter Website Real rabbits Camera/telephone Forum
21.
Falling in love
with media enjoying the chaos Questions? Suggestions? Wonderings?
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