presentation slides

1. NM2216: DW1-04
Tap SGTap SG

2. Smart card
Multi purpose card:
Save information
Track travel history
Recommendations of good local food places
Handy and convenient
User-friendly technology
OVERVIEW

3. People:
Tourists
Free and easy
Vs
Tour groups
Language
barrier
Physical
disabilities

4. GOAL
Assist tourist to collect interesting insights and information of their trips
GOAL
Assist tourist to collect interesting insights and information of their trips
ACTIVITY
Tapping/scanning the card
Touch-screen device (using the top-up/recommendations on the
machine)
ACTIVITY
Tapping/scanning the card
Touch-screen device (using the top-up/recommendations on the
machine)
TASK
People can obtain information by just tap-and-go concept
 They can get good recommendation of local food places from various
machines at MRT stations
They can retrieve all the information upon arrival back at their country
TASK
People can obtain information by just tap-and-go concept
 They can get good recommendation of local food places from various
machines at MRT stations
They can retrieve all the information upon arrival back at their country

5. Tourist
from
Germany
Tourist
from
Ireland
Interviews

6. PHYSICAL
 Outdoors
 Can happen anytime
PHYSICAL
 Outdoors
 Can happen anytime
SOCIAL
 Interaction between tourist
and locals
Happen in a crowd
Instructions will be around
places which support the
technology
SOCIAL
 Interaction between tourist
and locals
Happen in a crowd
Instructions will be around
places which support the
technology
CULTURAL
 New means of
obtaining new
information (tap-and-go
concept)
CULTURAL
 New means of
obtaining new
information (tap-and-go
concept)
Context

9. TECHNOLOGY
Quick data transferQuick data transfer
Up-to-date informationUp-to-date information
AccessibilityAccessibility
CommunicationCommunication

10. Sony FeliCa
 Ez-link card technology

11. Recommendations
of local delight
Easy traveling via
public transport
Information saved can
be downloaded from
the STB website

12. Facilitate
traveling
Convenient
Utilizing existing
technology
Cost-friendly
User-friendly
Proper storage
of information
Strengths

13. Do you think our target group will actually
download the content after they are back home?
Do you think it will appeal to tourists from all
over the world?
Do you think it will appeal to tourists from all
over the world?