This document discusses modern social networks and how they have evolved from the original Facebook model. It suggests building social networks to fit individual needs and interests. LinkedIn is summarized as a professional social network, in contrast to Facebook which started as a way to connect with college friends but later expanded its focus. The key to making social networks valuable is finding the right balance of listening, responding, and contributing to discussions within communities on topics of interest.

1. Planet 2.0

2. Different Rules,
Different Dynamics,
Different World.

3. THE
NUMBER
1
RULE?
Build
it to
fit
you.

4. How did I start
building mine?
My Journey Started
with the Legendary....

5. Facebook was
built around
(aka college life)

6. But over time Facebook changed...
It became about
sharing VALUABLE
resources
(depending on your definition of valuable).

7. SHARED ARTICLES
BLOG
POSTS
CAUSES

8. And More Modern Social Networks
Followed

9. ....the Facebook for professionals

10. What’s the Difference?
It’s all in how you use it.

11. According to the founder of LinkedIn,
“LinkedIn is the office,
Facebook is the BBQ in the backyard.”

12. What elements make it valuable to me?
Group discussions.....

13. Networking opportunities...

14. ...And JOB POSSIBILITIES!

15. My Favorite Community
yet is...

16. Addicting, yes.
...but worthwhile.

17. The Magic Formula
60% LISTENING
30% RESPONDING
10% TALKING
100% Valuable Interactions

19. So how does it all CONNECT?

22. The End ...or the beginning