1. Who is Our Audience? Acknowledging users in our design process Kelly Davis Corey Kelly Jen Riso Katey Sill Gabriella Suryana

2. Target Audience Ages 17-24 Young adults who are educated Why? They are beginning to form their media consumption patterns in life and they use the net often on a daily basis.

3. What do you know about them? A college education boosts rates of Internet access by well over 40 percentage points compared to the least educated group (Stanford Press Release) Our users are educated and quite informed Tech savvy

4. Data suggests “a model of social change with not only a growing number of Internet users, but with web users doing more and more things on the internet in the future”

7. Blogs (eg. Huffington Post)

8. TV

10. Often depends on interests and amount of leisure time

12. Most students have access to basic television, even students living in the dorm.

13. Michigan Daily newspaper is free.

16. Interview with sample audience Stephanie Baum, age 20 – Novi, MI University of Michigan Student, LSA “I get my daily news when I sign into my Google account and browse through the titles of the Top Stories. These articles come from cnn.com and NYTimes.com. I scan through a few of the articles and aim to read as great of a variety of news as possible.”

17. Interview with sample audience Mary Larijani, age 20 – Wayne, PA University of Michigan Student, LSA “I get my news from those around me, mostly my family and friends, as I have little time to watch the National news or other news program on TV. Sometimes I go online to cnn.com, but that is a rare occasion. Most of the time I just go on People.com in order to see what in happening in the entertainment world.”

18. Interview with sample audience Aaron Sochacki, age 21 – Brighton, MI University of Michigan Student, School of Ed. “I watch a lot of cable news during the week. I usually flip between Fox and CNN to get both a liberal and conservative perspective. I also go online to bbc.com”