2. THEGAME Who in this room plays poker, online or offline? Poker is a game of strategy, psychology, statistics and a bit of…luck The game consists of two cards being dealt face down to each player and then five common cards being placed by the dealer. The players bet money after each round of card being dealt.
3. THE INDUSTRY The online poker market is a $6 billion a year industry. The estimated number of active poker players is 140 – 180 millions. An affiliate is a middlemen between the player and the poker room.
4. THE COMPANY Pokeroff.ruis the third largest poker affiliate website in Russia and the CIS. Pokeroff has a customer-base of 40,000 registered players. The website receives 65,000 unique visitors per month. Pokeroff revenue is USD 55,000 per month. Pokeroff was started by Erasmus graduate AndreyDoctoroff
5. THE PROBLEM In the summer of 2009 the Russian Government shut down all casinos and gambling establishments in the country. The Government has allocated 4 special areas in the country where gambling is legal. These areas are located far from major cities and the gaming facilities are not present at the moment. Currently players have only the online option of playing poker. However, face to face contact is not possible in the online poker rooms.
6. THE SOLUTION Expand the current business by opening a poker room business in Russia and the CIS. The goal is to get on-line poker experience closer to real-life poker by providing web-cam integrated functionality to the poker room. This will allow us to capture a sizable piece of the market of people whose needs are currently unmet. According to industry experts, top tier affiliate websites make USD 100,000 per month. At the same time, top tier poker rooms have a revenue of USD 1,000,000 per day