Common Factor

Common Factor Cheerios Case History

Understanding the issue Brand Product Consumer

[object Object],Understanding the issue Brand Product Consumer

Cheerios Case History Playing with the Consumer Factor in order to build a brand for the whole family.

The Product ,[object Object],[object Object],[object Object]

The Brand ,[object Object],[object Object]

The Consumer ,[object Object],[object Object]

Cheerios for toddlers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cheerios for youngsters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You have a lot to do, before lunch

Cheerios for Mom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cheerios for grown ups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Little kid read the entire label

Common Factor

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Common Factor