Georgetown University Master of Public Relations London work/study Project with Intel.
Progress Through Processors Campaign: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
**animated version
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Progress Thru Processors
1. Progress Thru Processors Intel: Combining the Power of Social Networking with the Life-Changing Promise of Volunteer Computing
2. 1.0 Overview 2.0 Objectives 3.0 Considerations 4.0 Insights 5.0 Strategy 6.0 Tactics 7.0 How it Works 8.0 Big Idea 9.0 Why it Works 10.0 Measuring Success 11.0 That’s a Wrap AGENDA
24. WHY IT WORKS Why it Works Integrated Approach Outlasts Trends Global Adoption Scalable Increases Understanding Sustainable Friend To Friend W.O.M. Reduces Barriers
Beatriz The projects include Rosetta at Home , which analyses protein structures, ClimatePrediction.net , which tests the accuracy of climate models, and Africa at Home , which tackles humanitarian issues such as malaria. Those wishing to take part can obtain the Progress Thru Processors beta through Facebook. Intel explained that the software will run only when the CPU has idle processing power, and has little overall effect on the system's power consumption. Intel hopes to connect increasingly powerful processor hardware on end-user systems with the distributed research efforts. "Progress Thru Processors underscores our belief that small contributions made by individuals can collectively have a far-reaching impact on our world," said Deborah Conrad, vice president and general manager of Intel's Corporate Marketing Group. "By simply running an application on your computer, which uses very little incremental resources, you can expand computing resources to researchers working to make the world a better place.“Setup of the software, account, and all the regular hooks of most Facebook apps takes less than 5 minutes and you can post your contributions to your profile. The software also suspends itself automatically when you shut down your computer, so you don’t need to draw energy unnecessarily by leaving the computer on. Once installed, you may want to open the preferences and crank down the available processing power from your computer; although the application doesn’t slow down multitasking (it’s very good about backing off when you’re working), you may notice your computer fan humming along quite a bit if you allow it to use 70 or 80% of your CPU cycles. Distributed Computing: defined in many different ways. In most general terms it is a system to permit distributed processing of data and objects across a network of connected systems through the sharing of resources on that system. Distributed computing can encompass desktop PCs, powerful workstations, servers, and even mainframes and supercomputers interconnected through a network. Approx 15,000 Fans Approx 8,000 Downloads Began August 3, 2009 Launch through Dec 31 2009
Beatriz
Beatriz Intel is driven to create bold advancements in technology that enhance people’s lives. Explore how Intel is cultivating the spirit of innovation and promoting the concept of sustainability in our operations and in communities worldwide. 50 thousand is a conservative estimate
Quentin
Quentin User uncertainty of security issues, trust , green-washed label, gimmicky , complexity , scalable and trend-proof
Quentin
Quentin Volunteers – users who have downloaded the widget and are donating processing power UK Social Media stats
Quentin Users may be unmotivated due to a lack of understanding Users are unsure of the security issues this may cause Adoption Barriers to overcome include motivation to adopt, education and understanding, and trust Quentin Engages users where they spend their time on their desktop & on the web User experience impacted by amount of effort from engagement to result
Jenna
Beatriz A ddress concerns Create understanding Institute trust Engage in conversation Enhance current media marketing strategies Enhance current brand identity
Beatriz Address security concerns Highlight trusted advocates of program WOM : Friend to Friend
Beatriz Use plain language Educate FAQs CIO’s Corner
Jenna Partners : Hill & Knowlton Current Users Charities : Rosetta@home, Climateprediction.net, Africa@home Public : Potential users, WOM Interested Parties : Local organizations Industry : Tech events Internal : Intel employees Tell the story
Jenna
Jenna
Quentin
Jenna
J e n n a Catchy Memorable Branded Expand the Brand Identity to introduce elements that will help target audience : generate interest, attention grabber, curiosity, inspiration, motivation
Jenna Reduces barriers Increases understanding Friend to Friend Graphic Tools : Integrated Approach Current State Landscape of Adoption Future State : Outlast Trends with Strategic Integrated Approach Scalability Sustainability Easy to Access Comprehensible : Plain Language Results Oriented Creates and engages users in conversation Tells a story Creates viral online awareness
Jenna
Jenna Increase of widget downloads Twitter followers and #hashtags Linkedin connections Assumed numbers: Forecast ROMI Click backs Increase efficient computing Increase CSR visibility and efforts
