Random House Widget

Feedback from Usability Testing Semantico/Random House Widget 4 th April 2008

Who’s here ,[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

About Cogapp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability & user centred design ,[object Object],[object Object],[object Object],[object Object]

Usability Testing within The UCD Life Cycle ,[object Object]

ROI for user centred design (hidden) ,[object Object],[object Object],[object Object],[object Object],[object Object],Roger Pressman, Software Engineering: A Practitioner’s Approach , McGraw-Hill Cost of making changes 1x During Design 100x After Launch 6x During Development

Considering different levels of user experience ,[object Object],Proposition What is the value being delivered? Concept How is that value being delivered? Structure How is it organised? Information What information is required? Interaction How do users interact with the product? Appearance What does it look like and how is it arranged?

How is Value Derived by the Business ? ,[object Object],[object Object]

How is Value Derived by Users ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Functionality: Thumbnail Browser View

User Session 1 “Explore the interface and identify content that is of interest” (Non-Blogging Book Enthusiasts) ,[object Object],[object Object],[object Object]

How is Value Derived by Users ? ,[object Object],[object Object],[object Object],[object Object]

User Session 2 “Read through the first page of the book” (Blogging Book Enthusiasts) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Testing Sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding These Results ,[object Object],[object Object],[object Object],[object Object]

Different Types of Book: Narrative Versus Information ,[object Object],[object Object],[object Object]

Different Types of Book: Narrative Versus Information ,[object Object],[object Object]

Different Reading Behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reading on the Web Reading Scanning Skimming

What Kind of Reading Did We Observe? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting Books Through Different Kinds of Reading Behaviour ,[object Object]

Exploring and Reading the Book’s Content

High Priority Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medium Priority Issues

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medium Priority Issues

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low Priority Issues

Navigating Around the Main Browser Window

Medium Priority Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Low Priority Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing other functionality: “search”

High Priority Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No Issue ,[object Object],[object Object]

Blogging and the Return of the Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is Value Derived by Bloggers ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Testing other functionality: “add widget”

Testing other functionality: “send to a friend”

High Priority Issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Priority Issue

Testing other functionality: “buy”

Suggestions ,[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object]

Full List of Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Random House Widget

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