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Topic 2 Innovation

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The document discusses key concepts related to product innovation including the product cycle, design cycle, roles of invention and innovation, and factors that influence new product development. It defines terms like dominant design, diffusion, market pull, and technology push. It also explores the roles of individuals and teams in innovation and different corporate strategies for pioneering versus imitating new products.

TechnologieBusiness
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Product Innovation Topic 2
[object Object]
Designers and the Product Cycle 2.1
The Product Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages of the product cycle ,[object Object],[object Object],[object Object],[object Object]
Can you Identify Products in each Stage? ,[object Object],[object Object],[object Object]
Design versus product cycles ,[object Object],[object Object]
For many products the product cycle has shortened ,[object Object],[object Object],[object Object]
Innovation and Invention 2.2
Invention and Innovation ,[object Object],[object Object]
Stages of innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Science and Technology ,[object Object],[object Object],[object Object]
Most inventions fail to become innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design and Innovation. ,[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
Dominant Designs ,[object Object],[object Object],[object Object]
The difficulties of getting a product to diffuse into the marketplace. ,[object Object],[object Object],[object Object],[object Object],[object Object]
market pull or technology push ,[object Object],[object Object]
The Lone Inventor ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Lone Inventor ,[object Object],[object Object],[object Object]
Product Champions ,[object Object],[object Object]
Money ,[object Object],[object Object]
People and Markets 2.3
Definitions ,[object Object],[object Object],[object Object]
Reactions ,[object Object],[object Object]
Corporate Strategy ,[object Object],[object Object],[object Object],[object Object]
Pioneering Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Imitative Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Innovation . ,[object Object],[object Object]
More Strategies for Innovation ,[object Object],[object Object]
Market Sector and Market Segmentation ,[object Object],[object Object]
Markets may be segmented in many ways ,[object Object],[object Object],[object Object],[object Object]
More Definitions ,[object Object],[object Object],[object Object]
The End Product Innovation

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Topic 2 Innovation