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Seo Overview by iOptimize Marketing

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SEO, or search engine optimization, is the process of improving a website to increase traffic from search engines like Google. SEO is important for hotels because most travel research is done online, and a high search engine ranking is crucial to attract qualified customers. Local SEO is especially important for franchised hotels to target local events and groups. While some believe that more travelers book directly on hotel websites, research shows that online travel agencies are still more popular booking sites. User reviews on sites like TripAdvisor also have a major influence on booking decisions. To succeed with SEO, hotels need patience as rankings can take a long time to improve, and an ongoing effort to adapt strategies as search engines and consumer behavior evolve.

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SEO Overview & Keyword Analysis ,[object Object],[object Object]
Using SEO to put heads in beds
What is SEO? ,[object Object]
Why is SEO important? ,[object Object],[object Object],[object Object],[object Object]
Why is SEO important for the Travel Industry? ,[object Object],[object Object]
Why is Local Internet Marketing so important for franchised hotels? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Internet Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why optimize local website? ,[object Object]
FACT OR FICTION? More and more online travel shoppers use hotel websites than online travel agencies (OTAs). ,[object Object]
GOOGLE – dominant player Source: Hitwise United States - hitwise.com
User Generated Content ,[object Object],[object Object],[object Object]
Search has changed the Rules of Engagement within the Hotel Industry ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Options for Hotel Management Companies ,[object Object],[object Object],[object Object],[object Object],[object Object]
What makes up SEO?
 
BLOGs expedite optimization ,[object Object],[object Object],[object Object]

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Seo Overview by iOptimize Marketing